Many clothing shop owners who opened stores for the first time had suffered a lot of losses because they were inexperienced. Some people even said with a smile that the first batch of goods opened in the clothing store would be backlog and cash would become an inventory that could not be sold. It's best to buy less for the first time.
First, to know who to sell clothing?
General new buyers, first arrived in Guangdong Humen clothing wholesale market or other clothing wholesale market, suddenly saw so many good and cheap goods, without hesitation - into! To see very feminine clothing, decisive - into! When you see a very personal, sexy outfit, you don't have to think about it! As a result, I went back to the shelves and found that my shop had become a smorgasbord, what styles were there, and profits and stocks could be estimated.
Therefore, many clothing shop owners who opened stores for the first time because they were inexperienced, had suffered a big loss, and some even laughed and said: The first batch of clothing stores will be backlog, cash has become unsold inventory So it's best to buy less for the first time. This term in our industry category is called test marketing. Because the products that are approved by the market are the guarantee of profits.
Second, the market positioning and planning First of all, you have to consider the environment around the shop, the direction of the flow of people, product style and spending habits, peer competition and mutual support, spending power and price positioning of goods, for example, near the school, certainly some Relatively trendy and fashionable clothing stores have higher rate of return; while in the neighborhood, they can consider a little foreign trade casual clothing, and rich styles attract young working people. Nowadays, young people in the city are getting dressed increasingly. Understand their own style and personality, many of them will be in a fixed clothing store to buy the same style of different styles of clothing, so the clothing store will try to maintain their consistent positioning and style, with constantly updated style to attract repeat customers.
If a shop does not return, then you have a problem with the purchase? Secondly, when purchasing, it only purchases styles that match its positioning. No matter how good-looking the clothing of other styles is, it's better not to enter any price or price. It is necessary to stick to your own style and focus on managing your specific consumer groups. The money you want to earn, otherwise not only your operating costs are high, you can't make money and inventory risk is huge.
Third, try to find the same source of a supplier of clothes, in two different clothing wholesale market, the wholesale price is actually a difference of two times. Why is this? Now, it is very common for the clothing market to copy copies from each other because the manufacturers who produce the clothes are definitely the cheapest. Other wholesalers may re-stock, then wholesale, and may even go through several wholesale sales. The price is definitely on the market. Festival will rise.
In this regard: the purchase price determines whether your store is competitive, one-time purchase is too small, single-piece costs can not be very low, this is the market rule! Only customers with a large number of one-time purchases and established long-term procurement partnerships can have lower market purchase prices, and sometimes only a few bucks for purchases. The impact on retail sales is also very large.
Therefore, it is very important to find the goods on the factory, minimize the intermediate links, and directly reduce costs. If you are selling middle and low-end goods, and there is no strong style advantage, the price advantage is even more important. However, he directly found the manufacturers to purchase, because the first test sales, purchase less, the manufacturers will not give you a lower purchase price of large customers, so how to do it? The best practice is to join forces with many clothing store owners who have no conflicts of interest. Because every time you purchase a small amount of goods, you enter more frequently. It is not cost-effective to go to a wholesale market for long distances. You can use e-commerce to purchase online.
We can refer to the purchase, the price will not be too high, more cost-effective than you travel far.
Online purchase should pay attention to safety, unfamiliar websites can learn more about it. General professional websites have historical transaction records, provide membership registration, and pay attention to understanding from the side. Clothing not only depends on color and style, fabrics are also very important, the Internet can only look at the pictures and the basic style structure, can not touch no feel, you can try to get a few less at the beginning, a comprehensive understanding, test marketing, but also familiar with the procurement process.
Fourth, the goods alone in this one, use the personality to lock customers!
I have two friends who have opened mid-range boutique clothing stores. Their requirements for goods are that the style must be unique, the styles are new, and the prices do not care. Because the guests who come to their shop are more capable of spending, they hope to wear a unique style. Domestic goods, Korean goods, and European goods have become the key targets for their procurement.
Among them, there were a few unique clothes purchased by a boss, which were sold immediately after the store was returned. Although the purchased clothes were expensive, only about three or five pieces were sold. After the end of the game, his new and unique style became his magic weapon.
V. Rational Analysis Data Apparel Store management depends on characteristics and personality to attract customers. The uniqueness of the goods is more demanding. When purchasing, it is necessary to grasp the principle of “you have no me, you have me new, and you are new and fastâ€. . In order to ensure the style and grade of the goods, using online purchasing can not solve all the problems, and sometimes it is necessary to personally select the appropriate and appropriate.
It is very important to communicate with colleagues. Just like you also know that those goods in your shop are bestsellers, which are unsalable sales, these data are not available for money, relying on the time and experience of step-by-step accumulation. The experience of each of us is limited. The cost of exchanging experience with our own money is very high.
So we must learn how to use other people's experience is the most effective way to quickly enter the market, do not think that only their own ideas must be unique? popular? Sometimes the words and sales data of other colleagues or experts can bring you unexpected results. This is very, very important! When purchasing merchandise, we must lock up the fabrics, fine workmanship, unique style of goods, because good merchandise is everyone's favorite, to allow customers to only see this product in your shop, you are not afraid of high prices can not be sold .
In addition, while operating clothing, it can be used with a variety of specialty bags, accessories, belts, scarves, etc. to make the goods more diversified. But remember not to blindly pursue the weird, should be unique in the design, but it is very generous to wear, not only the strange clothing to wear on a specific occasion.
Six, more use of replenishment clothing stores, capital is not the most important, many shop owners with strong financial strength may not be able to get a better profit, because consumers are most fancy is your goods, bad goods If you have enough capital, it is of little use. Of course, if you have strong financial strength and some experience, it is even better. The owner of a clothing store that has entered the industry is not strong enough.
Therefore, how to plan for the use of funds is very important, because you have just started to work and have no experience, so pay special attention to the purchase. There are many best-selling products, but there are more goods that are unmarketable, and only two items are included in each product at a time. Three purchases, multiple purchases, but each time the purchase volume is small, we must learn to use replenishment, because we can replenish stocks of popular products at any time, but if we purchase more of the slow-moving goods at one time, we can only handle Tear big sale, earnest! ! In this way, it quickly gains market recognition and summarizes the sales experience of the product.
Because each product is very small and unique, it is also a reason to attract high-end customers. At the same time, because there are few products, you can reduce inventory costs and reduce business risks. Give the buyer a wide range of feelings, rich styles of goods, so that customers have more choices, the speed of circulation of goods will be accelerated.
Seven, understand the market to determine the target procurement market, and gradually establish a long-term procurement of supply cooperation business! If you want to become a mature clothing store business, you do not understand the market information and the commodity market is like a blind man. This is not acceptable and will not achieve good economic benefits. Do you know more about the main purpose of the three: First: the new goods new shelves sales time and seasonal goods off time? Two: Request to provide the best-selling style of recommendation, mailing the new model? Three: The purchase time is determined to ensure that you can purchase and replenish your goods to the goods you want. We have found that many clothing store owners have been operating clothing stores for more than half a year. There are not many suppliers that know each other well. This is not acceptable because the trust and cooperation between the two parties are very important. Remember! !
VIII. Although the commodity quality complaint is now the buyer's market, such as what: the customer is always right, the customer is God, and so on! But it is also very important for a good and popular buyer’s credit. Integrity and fairness are for the two parties, not just the seller. Some of our clothing store owners mistakenly understand that the customer is God’s idea, and often: Arrears of payment of goods? Does not meet the supplier's reasonable cooperation requirements? Everything starts with self? Contrary to others, this is a taboo for us to establish long-term cooperation.
Entering this industry credit and everything is zero, you must cherish your own credit at the supplier, which is good for your long-term business without harm! If there are complaints about the quality of the product, generally the minor problems can be solved by themselves, and they should be solved as much as possible. The suppliers of large problems have quality assurance, and they can solve problems in good faith instead of blindly complaining. The professional qualities necessary for a mature business.
First, to know who to sell clothing?
General new buyers, first arrived in Guangdong Humen clothing wholesale market or other clothing wholesale market, suddenly saw so many good and cheap goods, without hesitation - into! To see very feminine clothing, decisive - into! When you see a very personal, sexy outfit, you don't have to think about it! As a result, I went back to the shelves and found that my shop had become a smorgasbord, what styles were there, and profits and stocks could be estimated.
Therefore, many clothing shop owners who opened stores for the first time because they were inexperienced, had suffered a big loss, and some even laughed and said: The first batch of clothing stores will be backlog, cash has become unsold inventory So it's best to buy less for the first time. This term in our industry category is called test marketing. Because the products that are approved by the market are the guarantee of profits.
Second, the market positioning and planning First of all, you have to consider the environment around the shop, the direction of the flow of people, product style and spending habits, peer competition and mutual support, spending power and price positioning of goods, for example, near the school, certainly some Relatively trendy and fashionable clothing stores have higher rate of return; while in the neighborhood, they can consider a little foreign trade casual clothing, and rich styles attract young working people. Nowadays, young people in the city are getting dressed increasingly. Understand their own style and personality, many of them will be in a fixed clothing store to buy the same style of different styles of clothing, so the clothing store will try to maintain their consistent positioning and style, with constantly updated style to attract repeat customers.
If a shop does not return, then you have a problem with the purchase? Secondly, when purchasing, it only purchases styles that match its positioning. No matter how good-looking the clothing of other styles is, it's better not to enter any price or price. It is necessary to stick to your own style and focus on managing your specific consumer groups. The money you want to earn, otherwise not only your operating costs are high, you can't make money and inventory risk is huge.
Third, try to find the same source of a supplier of clothes, in two different clothing wholesale market, the wholesale price is actually a difference of two times. Why is this? Now, it is very common for the clothing market to copy copies from each other because the manufacturers who produce the clothes are definitely the cheapest. Other wholesalers may re-stock, then wholesale, and may even go through several wholesale sales. The price is definitely on the market. Festival will rise.
In this regard: the purchase price determines whether your store is competitive, one-time purchase is too small, single-piece costs can not be very low, this is the market rule! Only customers with a large number of one-time purchases and established long-term procurement partnerships can have lower market purchase prices, and sometimes only a few bucks for purchases. The impact on retail sales is also very large.
Therefore, it is very important to find the goods on the factory, minimize the intermediate links, and directly reduce costs. If you are selling middle and low-end goods, and there is no strong style advantage, the price advantage is even more important. However, he directly found the manufacturers to purchase, because the first test sales, purchase less, the manufacturers will not give you a lower purchase price of large customers, so how to do it? The best practice is to join forces with many clothing store owners who have no conflicts of interest. Because every time you purchase a small amount of goods, you enter more frequently. It is not cost-effective to go to a wholesale market for long distances. You can use e-commerce to purchase online.
We can refer to the purchase, the price will not be too high, more cost-effective than you travel far.
Online purchase should pay attention to safety, unfamiliar websites can learn more about it. General professional websites have historical transaction records, provide membership registration, and pay attention to understanding from the side. Clothing not only depends on color and style, fabrics are also very important, the Internet can only look at the pictures and the basic style structure, can not touch no feel, you can try to get a few less at the beginning, a comprehensive understanding, test marketing, but also familiar with the procurement process.
Fourth, the goods alone in this one, use the personality to lock customers!
I have two friends who have opened mid-range boutique clothing stores. Their requirements for goods are that the style must be unique, the styles are new, and the prices do not care. Because the guests who come to their shop are more capable of spending, they hope to wear a unique style. Domestic goods, Korean goods, and European goods have become the key targets for their procurement.
Among them, there were a few unique clothes purchased by a boss, which were sold immediately after the store was returned. Although the purchased clothes were expensive, only about three or five pieces were sold. After the end of the game, his new and unique style became his magic weapon.
V. Rational Analysis Data Apparel Store management depends on characteristics and personality to attract customers. The uniqueness of the goods is more demanding. When purchasing, it is necessary to grasp the principle of “you have no me, you have me new, and you are new and fastâ€. . In order to ensure the style and grade of the goods, using online purchasing can not solve all the problems, and sometimes it is necessary to personally select the appropriate and appropriate.
It is very important to communicate with colleagues. Just like you also know that those goods in your shop are bestsellers, which are unsalable sales, these data are not available for money, relying on the time and experience of step-by-step accumulation. The experience of each of us is limited. The cost of exchanging experience with our own money is very high.
So we must learn how to use other people's experience is the most effective way to quickly enter the market, do not think that only their own ideas must be unique? popular? Sometimes the words and sales data of other colleagues or experts can bring you unexpected results. This is very, very important! When purchasing merchandise, we must lock up the fabrics, fine workmanship, unique style of goods, because good merchandise is everyone's favorite, to allow customers to only see this product in your shop, you are not afraid of high prices can not be sold .
In addition, while operating clothing, it can be used with a variety of specialty bags, accessories, belts, scarves, etc. to make the goods more diversified. But remember not to blindly pursue the weird, should be unique in the design, but it is very generous to wear, not only the strange clothing to wear on a specific occasion.
Six, more use of replenishment clothing stores, capital is not the most important, many shop owners with strong financial strength may not be able to get a better profit, because consumers are most fancy is your goods, bad goods If you have enough capital, it is of little use. Of course, if you have strong financial strength and some experience, it is even better. The owner of a clothing store that has entered the industry is not strong enough.
Therefore, how to plan for the use of funds is very important, because you have just started to work and have no experience, so pay special attention to the purchase. There are many best-selling products, but there are more goods that are unmarketable, and only two items are included in each product at a time. Three purchases, multiple purchases, but each time the purchase volume is small, we must learn to use replenishment, because we can replenish stocks of popular products at any time, but if we purchase more of the slow-moving goods at one time, we can only handle Tear big sale, earnest! ! In this way, it quickly gains market recognition and summarizes the sales experience of the product.
Because each product is very small and unique, it is also a reason to attract high-end customers. At the same time, because there are few products, you can reduce inventory costs and reduce business risks. Give the buyer a wide range of feelings, rich styles of goods, so that customers have more choices, the speed of circulation of goods will be accelerated.
Seven, understand the market to determine the target procurement market, and gradually establish a long-term procurement of supply cooperation business! If you want to become a mature clothing store business, you do not understand the market information and the commodity market is like a blind man. This is not acceptable and will not achieve good economic benefits. Do you know more about the main purpose of the three: First: the new goods new shelves sales time and seasonal goods off time? Two: Request to provide the best-selling style of recommendation, mailing the new model? Three: The purchase time is determined to ensure that you can purchase and replenish your goods to the goods you want. We have found that many clothing store owners have been operating clothing stores for more than half a year. There are not many suppliers that know each other well. This is not acceptable because the trust and cooperation between the two parties are very important. Remember! !
VIII. Although the commodity quality complaint is now the buyer's market, such as what: the customer is always right, the customer is God, and so on! But it is also very important for a good and popular buyer’s credit. Integrity and fairness are for the two parties, not just the seller. Some of our clothing store owners mistakenly understand that the customer is God’s idea, and often: Arrears of payment of goods? Does not meet the supplier's reasonable cooperation requirements? Everything starts with self? Contrary to others, this is a taboo for us to establish long-term cooperation.
Entering this industry credit and everything is zero, you must cherish your own credit at the supplier, which is good for your long-term business without harm! If there are complaints about the quality of the product, generally the minor problems can be solved by themselves, and they should be solved as much as possible. The suppliers of large problems have quality assurance, and they can solve problems in good faith instead of blindly complaining. The professional qualities necessary for a mature business.
Hand - made sweater knitting in China can be said to have a long history, but the earliest is to use a needle line of knitting, to the 80 s began to gradually rise with knitting machine, then only panda host, at that time, is also a very good sweater knitting machine, then China has imported knitting machine, such as brothers brand, silver flute brand, Switzerland 80s and other machines. Some enterprises in China also bullish on knitting machine this big market, then there are a number of knitting machine manufacturers, but most of them are modeled on Japan's machine manufacturing, such as seafood shenfeng brand, red flag horse red flag horse brand are modeled on Japan's brother brand machine production, and Wuhan produced plum blossom brand, Wenzhou produced tianqin brand, is modeled on Japan's silver flute brand production, and domestic the brand machine, respectively, compared with Japan produced the brand machine, both in function, or in structure are the same, and accessories are interchangeable, at the same time, there are standards
Over the past few years, people wear has undergone great changes, from the original simple warm to light, soft, thin direction, and more stylish and beautiful.
China Women Plush Clothes, Knitted Sweater, Women Clothing exporter, our Clothes For Women are good in quality and competitive in price.Our products get a good reputation in this field. We do business all over the world. Hope that we will have a chance to cooperate in the near future
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