False hair interpretation quality, real kung fu

- Henan Rebecca (6.09, -0.32, -4.99%) companies from small to big changes

â–¡ Yu Bing reporter Sun Zhongjie

At present, in the context of many companies compressing production lines and curbing investment impulses, Henan Rebecca Hair Products Co., Ltd. not only has no signs of “hibernation”, but presents a full-line “blush” situation.

Why can Rebecca be able to achieve contrarian flight? How did you grow from a small workshop to a world wig king?

From file to wig

At the beginning of the last century, Xuchang, Henan Province, was known as a gathering place for people from China and abroad. In the 1940s, the sellers here used the hair extensions according to different lengths and named them "files", which has been selling well in the international market. In the 1980s, with the constant turmoil of the files, individual filers began to falsify in the file, and other hairs were incorporated into the file, which caused Xuchang’s reputation to suffer serious losses.

At this time, the predecessor of Rebecca, the Xuchang County Hair Products Factory, was born. At that time, they were only a small workshop with more than 30 people who could only process files. However, they insist on the quality of the first road of operation, the processing of the hair color is bright, soft, corrosion-resistant and wear-resistant, heavy dyeing is good, so it is very popular with the foreign trade department.

In March 1993, the Sino-US joint venture of 1.8 million US dollars established Henan Rebecca Hair Products Co., Ltd. At this time, they are not satisfied with the rough processing, but aim at the wig manufacturing with high added value. The equipment for trial production of wigs was not available, and they were repeatedly tested and modified to produce a triple machine that meets the requirements for wigs. With the equipment, you must master the technology. Rebecca people repeatedly tried to figure out the key technology of the hair products process, and passed the process of making wigs. After the first generation of the product was produced, the investment was recovered in one year. The colorful hair developed afterwards was even more popular in the international market.

In the face of a vast market, Rebecca people have not been stunned, always adhere to the "quality first, start from scratch; keep improving, meticulous" quality policy, product quality management and control in the first place. Focus on the best raw materials in the purchase of raw materials. An inspector of the quality inspection department sent a person to the chairman Zheng Youquan's childhood friend. He did not strictly control the regulations. He did not find any problem with the rhinoceros hair. When he was discovered, the inspector was Economic penalties and notifications are handled throughout the company. The person in charge of the department manager of the raw materials department sent the person with poor quality, but asked the prostitute to give the purchase according to the best quality of the person. The department manager insisted on pricing according to the quality. She was very unhappy and went away. The department manager offended his loved ones but avoided the loss of the company's interests.

Post training

Rebecca is a labor- and technology-intensive enterprise. Most of the company's more than 13,000 employees are migrant workers. In order to improve the quality and work skills of these migrant workers, Rebecca has carried out consistent training activities.

In order to enable employees to master the quality and quantity of hair products, such as cleaning, dyeing, and stereotypes, they have a series of technical procedures and standard requirements for making wigs. Conducting the "Technical Experts" competition and making the wig operation skills as an important part of the technical expert competition. The participating employees are carried out under the joint judgment of the personnel department, management personnel and quality inspectors of the company. According to the length of time and the quality of the completed items, the comprehensive score is awarded to the honorary title of “Technical Experts”.

Core competitiveness

Approaching Rebecca Industrial Park, the most striking is the 9-storey technology building. Here, there is not only the only provincial-level hair product engineering technology research center and post-doctoral research station in the hair products industry, but also the National Hair Products Standard Technical Committee. Every year Rebecca invests 5% of its sales revenue here, and hundreds of new product styles are generated here to reach the global market. Up to now, Rebecca has introduced 20 new technologies, promoted more than 30 practical technologies, obtained nearly 200 patents, and jointly developed and promoted more than 5,000 new products.

Rebecca deeply understands that only by continuously improving the ability of independent innovation can the company remain invincible for a long time.

To this end, Rebecca put forward the concept of “increase scientific research investment, improve development and implementation, and promote technological progress”, and follow the path of recruitment and training, internal introduction and outreach, and insist that “people have no me, people have me new”. The development principle of “new people, excellent people, excellent people and good fortune” and “one product is the main product, multi-product blossoming” constantly meets the needs of consumers for the diversification of hair products. They have hired experts and technicians from the United States, South Korea and other places, and successively set up research and development departments, technical departments and development research laboratories such as craft hair, women's wigs, chemical fiber hair, men's hair, etc., forming a relatively complete research and development system.

At present, Rebecca has developed a special color production technology such as two-color and inter-color, and has become one of the few manufacturers in the world to master the special dyeing technology. Its products are exported to more than 30 countries and regions in North America, Western Europe, Africa and Asia, becoming the world's largest hair products professional company. China Quality News