It is rumored that H&M plans to launch the first luxury goods, which first appeared in the Swedish Business Daily. Although the rumors have not been confirmed, H&M spokesperson Charlotta Nemlin said: “We are always looking for new ideas. This is part of our job. But at the moment we have nothing new to disclose.â€
The plan is said to involve designer Behnaz Aram, who previously worked for Swedish women's brand Whyred. In August 2011, Aram joined H&M's new business design team responsible for the COS, Monki, Weekday and Cheap Monday brands.
The plan is said to involve designer Behnaz Aram, who previously worked for Swedish women's brand Whyred. In August 2011, Aram joined H&M's new business design team responsible for the COS, Monki, Weekday and Cheap Monday brands.
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