Men's “Waizi Embroidery Plum Blossoms” Culture and Innovation Wins Global

In 2008, a very old era, the magnificent romance of Chinese culture, the leisurely bloom of Chinese civilization, the turbulence of reform and opening up in the past 30 years, China is changing the world.

Looking back to 2008, as an advocate of Chinese original culture, talented men has always had a generous move: Successfully completed corporate restructuring, "Fujian Caizi Group Co., Ltd." changed its name to "Genius Clothing Co., Ltd."; landing CCTV-2 boutique column The wealth story of the Fortune Story Society and talented embroidered plum blossoms has enhanced the reputation of the brand; United International Enigma Tony Leung, internationally renowned director Kwan Kam Pang, and Ogilvy & Mather, the world’s top advertising company, have created an entertaining commercial to lead the fashion trend; as a Chinese men’s wear Only one of the two selected companies successfully completed the Olympic Torch Relay...

Behind this series of actions, it is the talented man who conforms to international fashion trends and realizes a strategic leap in the brand's new leap. In the twenty-five years of talent development, originality is the tenet of the development of talented brands and products. The originality of talented scholars is not a simple piece of history. It is based on Chinese history and culture and is a traceable source of Chinese fashion aesthetics. In the talents original research five thousand years of history each fashion focus, through modern aesthetics and international big thinking, continuous refinement, continuous creation.

The Chinese garment industry in the new era must cater to the consumer demand in this new situation before it can become the leader in the apparel industry. What are the target consumer groups of talented people? What kind of characteristics do they have? To this end, talented scholars target the target consumer groups: a group of people who know how to be grateful, know how to be romantic, have unique, confident, and know how to share achievements together.

After further exploring the lifestyle and values ​​of the brand's target audience, Caizi summarized the common characteristics of this group: it gradually became dressed and was not sensitive to the epidemic; it was a group of elites in the society who were working hard or had achieved professional achievements. Elite groups who have achieved remarkable achievements in a certain field; they still maintain a strong and pure feeling towards family and love, but are not good at direct expression.

The brand's target audience gradually becomes clearer, and the new brand advocate “being talented and talented and beautiful” is also appealing. This is a higher realm of quality of life, appealing to the hearts of consumers. The idea of ​​“being talented and gifted and beautiful” is warm and positive. It is unique to talented people and has a high degree of identity. This is also a gifted person. A true portrayal of the brand's internationalization process.

At the same time, the Korean design team was introduced to set up a Shanghai R&D center to strengthen the development of original products; the Olympic Express launched the “Beautiful Terminal Miles” campaign, combined with the strategy of “Building Quality Channels” to achieve channel management from extensive to refined The promotion. In addition, we will introduce talents, innovate marketing techniques, integrate brand communication, and strengthen internal innovation management. Each and every act of talented people adheres to the national lineage and uses modern, fashionable and diverse cultural touches to innovate and create in the breakthrough of the brand and seize the right to speak in fashion.

National, world. The “talented child”, which has a background of 5,000 years of strategic themes and carries profound cultural connotations, has determined the idea of ​​talented people's sustainable development: the development of Chinese-character brands with an international mindset, the move of Chinese-character brands to the world, and international fashion Connected.

In the context of the global economic crisis, we have seen a warmth from the talented person, adhered to their dreams, pursued originality, and kept steady, spreading the original culture throughout the world.