Meters Bonwe: To be characterized in the end

In August 2008, MTS Bonwe was listed on the A-share market. Zhou Chengjian was dubbed as the richest man in the Mainland, worth 20 billion yuan. He has played humor: “Meters Bonwe was 13 years old and today is the richest time. People say that a man’s money will be bad, so you must use every bit of money calmly and rationally!”

Many apparel companies to diversify risk, take the road of diversification, MTS Bonwe has invested 80% of the funds raised by IPO into the channel construction. Zhou Chengjian clearly realized that the characteristics of Meters Bonwe is to stick to the unique clothing industry and make it the ultimate. This comes primarily from the tailor's love of clothing. "It's just falling in love. This passion can last at least ten years."

Financing expansion channels

Although from the financial information point of view, MTS Bonville cash flow has been fairly abundant, the integration of the supply chain began in 2002, but listing financing is undoubtedly a more powerful promotion.

Zhou Chengjian prepared to use the proceeds raised from the listing to start the B2C network construction and channel expansion, and may purchase the property rights of the shops in the core cities and lots. “Everyone likes to say a concept—a hundred-year-old shop is actually a long-term shopping place. We are now 100% leased. Although our average lease is about seven years, it will always expire. This kind of uncertainty Factors will face greater challenges.” He is prepared to purchase shops in key cities and important business districts through capital power and hold such scarce resources for a long time, not only from static financial benefits, but also more valuable than rental shops. The long-term sustainable development of the brand is more secure.

"15% is used to invest in IT platforms, B2C network channels are built, and 85% are used for store openings." The 68 funds raised this time are all flagship stores and image stores. He said that they will continue to take "franchise and The business model of “selling and selling at the same time” will, once the project is completed and put into operation, the annual sales volume is expected to increase by about 11.1 million pieces, accounting for 20.83% of the sales volume last year.

The integration of the supply chain, many people understand the speed of logistics, in the eyes of Zhou Chengjian is actually from spinning weaving to cutting and sewing, logistics, shop display, and finally to the hands of consumers, the whole link. The turnover of goods in the Chinese garment industry is approximately 180 days. Metersbonwe has already completed 70 days, which is one of the best.