The "network" and "marketing" of online marketing, I have been brewing this article for a long time, and she wrote it today. In fact, this article has to be written. For the current status of network marketing companies and the future development direction, Let me talk about my personal thoughts and opinions.
Today, I discussed with the company's colleagues many questions about the direction and positioning of the main business of the network marketing company. Now the main problem facing the network marketing company is what is the company's main business? What is the company's development direction? What is the company's positioning?
Today I am going to write these three major issues. First of all, let me talk about the main business of network marketing companies. At present, the main business of network marketing companies mainly has the following aspects.
In the front, website construction, website construction is a relatively basic thing in network marketing, because many aspects of network marketing involve the construction of websites, and websites are a platform for network marketing. Without the support of this good platform, the development of the network marketing company will definitely have problems, this is "the clever woman is difficult to be without rice."
Second, the construction of online marketing websites, what is the network marketing type of website, this article I have written about the construction of online marketing websites, I will not explain what is an online marketing website. The main business direction of some network marketing companies is the construction of network marketing websites. The main purpose is to build a marketing-oriented website according to the characteristics of target customers. The ultimate goal is to meet the marketing needs of target customers. Emphasis on marketing contained in website construction.
Third, SEM is search engine marketing. Some Internet marketing companies are mainly engaged in SEM. Search engine marketing is divided into two major blocks, one is SEO (search engine optimization) and the other is bidding ranking and search engine advertising. In the auction ranking. I will briefly introduce you to these two big blocks. I believe that doing website optimization should be familiar to her. The main feature of SEO is to let potential target customers find your company's products and services through keywords. I don't have much to say about other professional knowledge such as structure, page, domain name, content optimization. Another aspect is that bidding rankings for many large and medium-sized enterprises are more competitive bidding, such as bidding for company product keywords and bidding for popular keywords in Baidu and Google. As long as you have money, search engine companies are doing nothing to you. As for the amount of investment and the choice of keywords is your company's specific problem, I will not say more.
Fourth, network marketing consulting, this network marketing company mainly provides network marketing consulting business, the company generally has professional network marketing consultants, they mainly provide network marketing consulting for large and medium-sized enterprises. For example, after the company's new products come out, how to enter the market through online marketing, how to promote and promote products in the development period to expand market share, how to stabilize the market when the company's products enter maturity. Internet marketing companies provide advice to these large and medium-sized companies to provide online marketing consulting services for their products and services. Just a small business in network marketing consulting, other network marketing consultants provide network marketing website planning, website optimization, website marketing content diagnosis, and other network marketing aspects I do not Listed one by one, commonly used network marketing methods, blog marketing, forum marketing, online video marketing, viral marketing, event marketing, online advertising, etc. The professional knowledge of network marketing consultants is generally more and more, and network marketing consultants need to have knowledge of traditional marketing and knowledge of network marketing. These two aspects are indispensable.
Fifth, the integrated consulting service of traditional marketing and network marketing, this is my point of view, how to integrate traditional marketing and online marketing? How can we integrate to give full play to the advantages of both? This is my future research direction. The main business of network marketing company is traditional marketing and network marketing integration. At least there are few or no companies involved in traditional marketing and network marketing integration services. According to my personal point of view, the development direction of network marketing should be traditional marketing and network marketing. Integration, of course, involves wireless marketing and vivid marketing. I don’t say much about the future.
The development direction of network marketing companies is the second focus of my article. What is the development direction of network marketing companies? This is no one can say exactly where the development of the future network marketing company is headed. I will talk about my personal views and opinions.
From the perspective of this word, "network marketing" is divided into two categories, one is "network" and the other is "marketing". The combination of the two is network marketing. Today I took it apart and talked about the future direction of network marketing companies. What is the current state of network marketing companies? Nowadays, online marketing is generally in the state of building a website for customers. Of course, construction may add some marketing and optimization elements to it, not pure website construction. Otherwise, it is not the same as those companies that build websites. There is also the application of some network marketing consulting and online marketing tools, but this is a minority. Not too broadly applied. From these aspects, we can generally understand that online marketing now focuses on the keyword "network".
Personal point of view: "The future of online marketing is more focused on "marketing" Why this is said; because the development of online marketing is ultimately through the Internet platform for corporate marketing services. Whether it is traditional marketing or online marketing, she can not do without "marketing" The word. At present, the network marketing company's business is biased towards the "network". I believe that in the near future, the main business of the network marketing company will gradually favor the "marketing" direction.
The "positioning" of the network marketing company, this is the third question I want to talk about and the latter one. Generally, companies have their own positioning. No matter what type of company, each company should have its own positioning. Of course, online marketing companies are no exception.
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