First, the situation
"From ancient times, those who did not seek the world are not able to make a fuss; if they do not seek the overall situation, they are not trying to find a city." Recognizing potential means that business leaders should be able to stand on a macroscopic perspective, with a global and long-term perspective, in a complicated market environment, timely and accurately grasp the pulse of changes in consumer demand, anticipate their development trends, and benefit The situation is subtly utilized, that is, the situation is judged by time, which is a major event that affects the survival of the enterprise. If the heading chosen by the company is wrong, then the faster the ship sails, the farther it may be from the target.
The key now is how can we identify a favorable situation in a timely and effective manner?
The famous futurist John Naisbit pointed out: "The occurrence of any incident has both antecedents and consequences, with social, economic, political and cultural backgrounds." In other words, sudden changes must have aura. The so-called "sudden" is only for those who cannot catch the signs. If you are good at observing the signs and can avoid the dangers that are imminent, you will get unexpected benefits from others. It is necessary to focus on small things. As time goes by, if you can pay attention to the relevant small things, you can see the changes that will happen in the future. Japanese creative scientist Takahashi Kenzo once played the "occupation seat game". When you stand on a crowded bus, if you carefully observe the expressions and manners of the passengers sitting in the seat, you will find out who might be next. The station will get off, then you will stand next to him in advance and will definitely seize the seat. This is an example of using observation to anticipate things in everyday life. If you apply it to grasp the market, you can estimate from the various clues and precursors that major changes may occur next. The inspiring information for forecasting, even if it is insignificant, must be collected in time to analyze and judge. To accurately predict the possibility of things changing. With long-term training, we can have a pair of "eyes".
TCL Electronics Group is a manufacturer of communication equipment. It is a rising star in the color TV market, and why can it come later? An important reason is that they have foreseen after a large number of market investigations: most of the domestic color TVs are below 54cm, although the price is cheap, but the grade is lower, the function is simple; the imported color TVs are mostly large screens of 64cm or more, but the price is high Each unit is more than 13,000 yuan, which is beyond the reach of the Chinese people. And quite a few urban residents are increasingly eager for high-end, high-definition, picture-in-picture technology, ultra-thin large-screen color TV. In addition to the devices and functions that are temporarily unavailable in the country, the cost will be lowered, and large-screen, multi-function color TVs with moderate prices will be introduced. As a result, TCL's strategy of “taking the hatchback to occupy the middle†is like a “dark horseâ€, and it has achieved a bumper harvest in the highly competitive color TV market.
Second, the potential
In "Encouraging Learning," Xunzi has a wonderful exposition that is good at using the power of others and external conditions: "When you ascend to the heights, the arm is not lengthened, but you see the far; the wind is called, the sound is not plus the disease, and the person is heard; False horses, non-profit, but also a thousand miles; fake boat squatters, non-water, but also rivers. Gentlemen are not different, good and false." That is to say, climb the heights, wave your arms, and see them in far away places; the wind is not loud, but the people who listen are very clear; with the help of horses and horses, you can run without legs. It is a thousand miles away; with the help of ships, water is not good enough to cross the rivers. A gentleman is not born to be different. The key is that he can use external forces.
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