Betting weightlifting team hongxing erke win business war "first gold"

The Beijing Olympics women's 10-meter air rifle and the women's 48-kg weightlifting finals were crowned with "the first gold business war" and ended on the morning of August 9. The local sports brand Hongxing Erke finally regained one inning with the “big brother” Li Ning: Chen Xiaoxia pressured Du Li to win the first Olympic gold medal for the Chinese sports delegation. Yesterday, Wu Rongzhao, vice president of the Hongxing Group, said in an interview with the “Daily Economic News” that in response to the first gold competition, the company had prepared two plans in advance. At 10:00 on the 9th, the president personally organized the weightlifting gymnasium. Although Li Ning lost in the first gold war, but in the opening ceremony on the evening of the 8th took the limelight. Company sources told reporters that Li Ning will continue to invest heavily in sports marketing.

Will "focus on packaging" Chen Xiaoxia

"Chen Xiaxia will be the focus of the company's packaging. After the Olympics, viewers will be able to see new advertisements for her endorsement." Yesterday, Wu Rongzhao, vice president of the Hongxing Group, revealed to the "Daily Economic News" that he was optimistic about the "first" of the Chinese women's weightlifting team. "Gold" opportunities, Hongxing Erke signed with the weightlifting team more than 1 year ago, becoming the main sponsor.

Next, Hongxing Erke early instigated the public opinion campaign of the "First Gold" concept. In January of this year, Wu Rongzhao told the reporter for the first time that the company’s expectations for the “first gold” of the Olympic Games. Before the game on August 9th, the media had already scrambled to scramble the first gold competition of several major sports brands.

On the morning of August 9th, Wu Rongzhao and the company’s colleagues sat in front of the TV and watched the Olympics’ first game project, the women’s 10-meter air rifle. The performance of the defending champion Du Li made this “returnee” complex. "It is both lost and excited." The loss is because Du Li could not win the first gold medal for the Chinese team. The excitement is that there is a chance for the next weightlifting match. Wu Rongzhao said that since the company began to pay attention to this game from 1 year ago, when it was 10 o'clock, President Wu Rongguang even appeared on the scene of the weightlifting hall in person to act as an advocate for the spokesperson. Fortunately, Chen Xiaxia finally won the Chinese team's "first gold" so that the company could do it.