In recent days, the temperature has dropped below freezing, and people in the city can often be seen rushing through the streets wearing warm coats. You might think, "Fur clothing is so popular now." Indeed, what was once a symbol of luxury for the elite is no longer exclusive to high-income individuals. From high-end shopping malls to small street shops, fur items are everywhere, with some priced as low as $100. Even young women just starting their careers or students are not afraid to wear them.
Is fur really becoming more accessible to the general public? A reporter's investigation over the past few days revealed that the international financial crisis has had a significant impact on the global fur market, causing prices to drop. Additionally, there is huge potential in the fur market of Daocheng Town. Another factor contributing to this trend is the large-scale breeding of mink, foxes, and other raw materials used in fur production.
The phenomenon of fur becoming more mainstream is evident. No longer reserved solely for women, fur fashion has expanded to include a wider audience. More than 10 years ago, fur coats were symbols of elegance and status, typically worn by middle-aged women. Today, however, there are over 400 types of furs available, with styles ranging from short jackets to Japanese and Korean-inspired designs. Techniques such as weaving, jacquard, and color blending have made fur more appealing to younger generations.
Even those just starting their careers can afford fur. Yang Xin, an owner of a fur shop, recalls that in the early years of his business, only a few wealthy customers visited his store. Now, everyday consumers are buying fur, and the quality and variety have improved significantly. According to Yang, sales in his store have increased tenfold over the past decade.
At the Oriental Fur Square, manager Xu also notes a shift in consumer behavior. In the past, most customers arrived by car, but now even young professionals and students are purchasing fur. It’s common to see multiple pieces being bought at once.
Fur prices have also become more affordable. In Daocheng, fur garments range from a few hundred to several thousand yuan, with many stores offering discounts of up to 50% during the winter season. Young white-collar workers aged 20 to 30 are among the biggest buyers, and their demand continues to grow.
The price drop in 2009 was influenced by factors such as the global financial crisis and reduced spending power in major fur-consuming countries like Russia, Denmark, and Canada. International fur auctions saw significant declines, leading to lower prices globally. Domestic manufacturers also faced challenges, which pushed them to focus more on the domestic market.
Competition in the fur market has intensified. In the 1990s, fur shops were rare, but today, numerous stores compete for customers. Local companies in Qingdao have also entered the fur industry, producing a wide range of products such as hats, scarves, and jackets. Some of these are sold locally, while others are exported to Russia.
With growing interest in fur consumption, many domestic manufacturers have set up operations in the region. As a result, competition has become fiercer, leading to frequent discounts even during peak seasons. Whether it's 25%, 30%, or even 45% off, fur is becoming more accessible than ever before.
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