Zhang Ziyi has yet to respond publicly to the open letters from netizens, but the negative impact seems to be mounting. Reports from Hong Kong media suggest that the actress, who previously served as a brand ambassador for Emporio Armani, has been removed from her role this year. While the official reason cited by the brand is not directly linked to Zhang's recent controversies, it appears that her image may have suffered significant damage.
The news of her departure from the Armani campaign comes at a challenging time for Zhang, who was once a prominent face of the brand. She had graced high-profile events and appeared in major fashion campaigns, with large billboards of her image displayed across cities like Chongqing. However, these posters have since disappeared, signaling a shift in the brand’s strategy or public perception.
According to reports, Zhang Ziyi’s contract with Armani ended earlier this year, though the spokesperson claimed it was due to the completion of a six-month advertising campaign and the brand’s decision to focus on different demographics for the season. Still, many believe the timing coincides with growing public scrutiny surrounding her.
In addition, Zhang faced backlash during the "Global Chinese List and Asian Influence Awards" event, where she was nominated for the "Asian Influence Actor" category alongside Donnie Yen, Shu Qi, Quan Zhixian, and others. This nomination sparked outrage among some netizens, who accused her of being an inappropriate choice. Online complaints flooded in, with some urging the organizing committee to revoke her nomination.
The organizers have acknowledged the concerns and stated they will provide a detailed response in due time. As Zhang Ziyi continues to navigate these challenges, it remains to be seen how she will address the growing criticism and whether her career will recover from the current wave of negative attention.
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