In response to public letters from netizens, Zhang Ziyi has yet to issue a formal reply. However, the negative impact has continued to surface in waves. According to recent reports from Hong Kong media, Zhang Ziyi, who previously served as a brand ambassador for Emporio Armani, has been removed from her position this year. The news has sparked discussions about her public image and career decisions.
Zhang Ziyi was once a prominent face of the luxury brand, frequently appearing at high-profile events and even gracing the front rows of major fashion shows. She also took part in numerous photo sessions with renowned designers. In cities like Chongqing, large billboards featuring her were once common, highlighting her strong association with the brand. However, these posters have since disappeared from many locations, signaling a shift in her endorsement status.
On March 4th, local Hong Kong media reported that Zhang Ziyi's contract with Armani had officially ended. A spokesperson for the brand stated that the decision was not related to any negative publicity surrounding her, but rather due to the brand's seasonal strategy. They explained that the campaign was already in place six months prior, and this season’s advertising did not include female ambassadors.
Beyond her brand-related issues, Zhang Ziyi has also faced criticism from online users. Recently, she was nominated as a candidate for the "Asian Influence Actor" award at the Global Chinese List and Asian Influence Awards. This nomination, however, drew backlash from some netizens. Many expressed their disapproval online, calling for her removal from the list. As a result, the organizing committee has acknowledged the complaints and promised to provide a detailed explanation in the coming days.
With her public image under scrutiny, Zhang Ziyi now faces the challenge of addressing these concerns while maintaining her professional reputation. Whether she will respond publicly or take further steps to restore her image remains to be seen.
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