Holiday gift: how to send it to your heart

Winter is a season with many festivals. Christmas, New Year's Day, Spring Festival and Valentine's Day come one after another. Whether it is friends or relatives walking around, or love each other to show love is always inevitably send a gift, but often this is the most headache when sending gifts.

Giving gifts is one of the social ways we often use in our daily lives. Giving a gift that the other party accepts and likes reflects your respect and respect for each other, and it also enhances the emotional exchanges between them. So, what kind of gifts will make your friends happy and like it? This requires us to think carefully.

From the perspective of the user's age, the age of the user of the gift can cover the 3-80 age group, but different age ranges have different preferences for gift selection. The gift company knows how to grasp the user's preferences and rules, and guides procurement. The consumer's decision-making is equivalent to providing a customized solution for the purchaser, so that every single business can be targeted, strengthen the basis of cooperation of high-quality customers, is to make small customers into large customers, is to make the off-season season A powerful weapon.

From the time of play to the use of gifts between the ages of 3-20, the first favorite feature is the “play” complex and mentality. The smaller the age is, the stronger the “playing” preference is. This group of people is not the main part of the social income. From the perspective of social pressure and family pressure, it is not the main carrier. The mental state is relatively easy, and it is easier to accept gifts or rewards related to “playing”.

The second favorite feature is the choice and follow-up of “fashion”. In this age range, the older the trend is, the more representative it is in the fashion trend. In this age region, it is a different stage of the new generation. The culture, education, and background of the contact are all It is the closest to the trend of the international community. As a result, consumer psychology, consumer behavior, and consumer motivation are all vulnerable to the concept of fashion, pursuing new and bizarre feelings and enjoyment.

The third favorite feature is the beauty and frequency of “use”. No matter what age stage people are inseparable from the practical products of “food, clothing, housing, and transportation”, and the groups between the ages of 3 and 20 are in the growth stage, and are in use. There are two obvious demands on the one hand, and on the other hand, as the age increases, the items used must be updated quickly. For example, if the clothes are worn short, they will have to buy new products; on the other hand, the aesthetics will increase with age. As the values ​​become more mature, it becomes more natural to use products that pursue beauty, quality, and branding.

The first demand characteristic of the gift demand characteristics from the use of people between the ages of 20 and 50 is the actual and enjoyment of “use”. This group of people is the main body of the entire society, and usually the work intensity, career development, and family responsibilities are all It is the main living content of such groups. For rational choice of products, rational consumption has a dominant position, and practical products that meet their own needs are likely to be the preferred items. In addition, quality products or branded products that can represent status or social status It is also its main choice.

The second demand feature is the etiquette and gift of “business”. The development of the business can not be separated from communication and communication. This group of people not only needs to strengthen communication from life, but also has an important part of the daily business. Products must meet certain business, gift, etiquette blessing characteristics, when accepting products, but also hope to have a certain value of business gifts.

The third demand feature is the cost and expectation of “promotion”. From two perspectives, the first is to choose the angle of advertising and promotion gifts. It is necessary to reduce the cost, maintain the competitive advantage, and further expand the profit; the second is to be the harvesting party. The obvious expectation is that the cost of 1,000 yuan can get a product worth 3,000 yuan, and the understanding and demand for added value are quite obvious.

The fourth demand feature is the ownership and creation of “welfare”. Since such groups are the main creative groups in society, they usually have two aspects when selecting products. First, after the labor is paid, besides reciprocal reward, affirmation and welfare It is another major incentive to promote its enthusiasm; Second, as the main social responsibility, we must work hard to bring benefits to the entire team, both to reward the entire team and to encourage everyone to better invest in the next step.

Health is the Truth The demand characteristics of gifts and gifts between the ages of 50 and 80. The first demand characteristic is the pursuit of “healthy” and longing. At the age of 50 or above, both the social status and the economic income will form the more obvious two poles. Divide, but no matter what level the pursuit of health and desire is the same recognition, but the difference in the ability to pay. Therefore, all products that can bring health or health to the body are the main factors affecting the consumption of such groups.

The second requirement feature is "use" comfort and picky. Such groups have more time to master themselves, choose and compare habits when selecting products, and pay more attention to the feeling of comfort besides paying attention to health when choosing products. It is necessary to make good use of quality products and to have a good and inexpensive comparison.

The third requirement feature is the satisfaction and friendship of “socialism”. At this age stage, no matter which economic level they are in, they tend to have free time to grasp the part of time. Social interaction activities become their mutual needs. In social activities, many friends, customers, gifts, and gifts will make life satisfy. In social activities, paying more, giving more gifts, and trying more will clear the friendship and make the relationship and relationship possible. More secure.

From the above analysis of the characteristics of each age stage, you can compare the kind of people faced in the group gift sales marketing, which is what the needs of the crowd, at the same time, take a look at the customized gift program for customers Whether it satisfies the demand psychology of the analysis, so that the program can not only meet the customer's reality, but also to make customers impeccable.

In simple terms, the point of giving a gift to a friend or lover is nothing but two: one is to reflect one's mind and the other is to vote for it. Reflecting the mind can be expressed as spending time on this gift and spending time. To do well is to understand the preferences of the giftee and what is particularly liked.