"Smart manual", Wenzhou pushes personalized customization
Wenzhou garment industry has more than 30 years of historical accumulation. At present, it has formed a variety of products in the whole industry chain such as fabrics, accessories, men's wear, women's wear and children's wear. In Shanghai in March, a total of 17 Wenzhou enterprises participated in the China International Apparel & Accessories Fair 2017 (Spring). “At present, Wenzhou is building a system project for personalized clothing customization. At the CHIC exhibition this fall or next spring, we hope to launch a number of benchmarking companies or well-known brands for personalized customization.†Chen Qixiang, Secretary General of Wenzhou Garment Chamber of Commerce I told reporters in the interview.
How to understand the personalized customization of the Wenzhou model? Chen Qixiang believes that Wenzhou's personalized customization is based on the advantages of Wenzhou's traditional clothing industry and is divided into two major sections.
The first is intelligent customization, represented by the big companies in Wenzhou and other countries. In this exhibition, Baoxin Bird relies on big data and attracts industry attention with the concept of cloud customization. “The news bird has once again appeared in CHIC with the cloud customization model after many years. It is not only the representative of Wenzhou enterprises in the past years, but also shows that the Wenzhou garment industry has been undergoing transformation and is constantly breaking through. At the same time, this also shows the CHIC exhibition. More and more can seize the needs of enterprises." Chen Qixiang said.
Second, manual customization, we must adhere to the artisan spirit to polish every garment. “I don’t think it’s possible for all enterprises in the entire industry to promote intelligence. SMEs should retain their own characteristics. In particular, Wenzhou inherits decades of craftsmanship and Wenzhou’s local costume culture, and we need to continue to pass on. Handmade customized market Although not large, the added value of the products is extremely high. Enterprises and cities need to retain their own characteristics." Chen Qixiang told reporters.
Of course, Chen Qixiang also said that although the personalized customized system project of Wenzhou garment industry has a good foundation, it is still in the stage of sedimentation. Wenzhou people, especially the government departments, are also thinking about how to make Wenzhou's personalized customization as a regional brand in Wenzhou. The gripper. In the future, the Wenzhou garment industry needs to carry forward the spirit of “Dare to be the best in the worldâ€, continue to explore the establishment of personalized service standards and product standards, and accelerate the development of personalized clothing customization systems.
Pinghu brings four innovative business models to face the transformation of clothing
At a time when consumer change accelerates industry competition, competition among apparel companies is gradually becoming a competition between business models. As a "China's famous clothing manufacturing city", Pinghu clothing industry took the initiative to attack. Wu Jian, chairman of Pinghu Garment Culture and Creative Park Management Committee (Pinghu City Garment Industry Design Base), said in an interview that for CHIC2017 (spring), Pinghu organized 39 companies, 26 of which were clothing companies. Brought four innovative business models.
Cultural creative model. Zhejiang Yiyev Game Pack Culture Industry Co., Ltd. proposed the concept of life gamewear, introduced the Nordic COSPLAY costume culture, and integrated modern elements such as animation, games and fairy tales to create a unique “Ijialin†children's wear brand. Its “Ijialin Happy Dream Workshop†integrates game play culture experience play with product creation, display and service, which opens up new ideas for the transformation of Chinese children's wear retail, and forms a diverse and distinctive life game wear brand, which has become Provincial industrial tourism demonstration site. In 2016, “Yikalin†won the honorary title of “China Top Ten Children's Wear Brand†and “China's Children's Wear Most Cultural Innovation Awardâ€.
Cross-border fusion model. Zhejiang Maihaodeng Travel Equipment Co., Ltd. (Isjia) has closely integrated functional clothing with sports, sports and tourism, and has begun to expand product intelligence, research and development design "new smart jacket" and "nano carbon film superconducting heating clothing" ", and set up "life experience museum" and "outdoor sports club", launched the outdoor sports brand, has become a provincial industrial tourism demonstration point, its clothing can self-heat, GPS positioning, and can communicate with mobile phones, real-time display of the body Various situations.
Net red marketing model. Zhejiang Linshi Fashion Co., Ltd. accelerates the development of consumer membership through the marketing model of “limited customization of red-person effect fan marketingâ€. Currently, it has more than 4 million members, forming design, production and sales integration advantages, realizing e-commerce development and fashion creativity. Innovation, entrepreneurship along the way. In the first financial business data center released "2016 China e-commerce red people big data report" became the top TOP3.
ODM smart model. Zhejiang Feiling Feixun Garments Co., Ltd. not only owns independent brands such as “Jack Feilei†and “Alexanderâ€, but also ODMs designated by domestic first-line brands such as Seven Wolves, Luomeng, Senma, Tangshi, La Chapelle, Mark Huafei and Hongdou. It is characterized by light and stylish, and realizes the luminous heating function through technological innovations such as “hotport†and “grapheneâ€. It has become a supplier of down garment solutions, providing complete design, fabrics, proofing and brand operation. Orientation service.
The Pinghu clothing industry, which is determined to innovate, has always been the leader of the Chinese garment industry. At present, there are more than 1,000 garment manufacturing units in Pinghu City, including 126 enterprises above designated size, with an annual output value of about 15 billion. Wu Jian said that Pinghu hopes to participate in CHIC through group delegation to further enhance the overall image of Pinghu clothing industry cluster, and make the regional brand of “China Garment Manufacturing City†more loud.
From manufacturing to quality, Wenshang casual wear gorgeous turn
Looking at the current Chinese clothing industry cluster, on the leisurely famous city, also look at Shandong Wenshang. "This time the group participated in CHIC2017 (spring), on the one hand to expand the company's vision, on the other hand, it hopes to lead Wenshang clothing out of the country and go to the world through the exhibition." Yang Feng, secretary general of the Wenshang County Clothing Chamber of Commerce, told the reporter.
Wenshang was praised as “China's famous city for casual wear manufacturing†and has formed a complete industrial system from spinning, weaving, home textiles, garment production, hat processing, printing and dyeing, and washing, and with Armani, H&M, ZARA, More than 50 domestic and overseas brands such as Mango, Uniqlo, JACK & JONES, Senma, Jinba, Metersbonwe, Lilang, and Trend Front have established strategic alliances.
Yang Feng said that there are three main characteristics of this exhibition. First, the exhibitors' products are more professional and have higher added value. Wool, down jacket, knit casual... Each exhibitor strives for small but refined, precise and specialized, special and beautiful. Second, Wenshang gradually transformed from a traditional clothing manufacturing base to a self-owned brand. At the same time, with the rapid development of the Internet, Wenshang's clothing enterprises began to combine online shops to achieve online and offline legs. "In order to better promote the development of the clothing industry in Wenshang, Wenshang established the Edu E-Commerce Center, Confucian Merchants Electronic Industry Park, Confucian Merchants and Buyers' Exchange and other e-commerce clothing platforms." Yang Feng said. The third is the enterprise's hard work, introducing a large number of modern equipment and management systems such as intelligent machines, high-end equipment, ERP management, and OS management. Wenshang garment industry strives to intensively work in the context of the unchanged market prices, carry forward the spirit of artisans, do a good job of products, and increase the competitiveness of products.
Although the competition in the current apparel industry is becoming more and more serious, Yang Feng believes that the apparel industry is still a sunrise industry. In the future, Wen will follow the trend of the international market, through the substitution of machines, intelligent equipment, ERP management and other means to produce higher value-added products, accelerate the transformation of the clothing industry from manufacturing to quality. Further polish the gold business card of “China's famous leisure clothing manufacturing cityâ€.
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