Recently, reporters in Beijing and Guangzhou airports saw a print ad taken by the Septwolves for the new season's spokesmen hanging in the most prominent position in the airport lobby. In addition to retaining the tough, responsible and steady tough man Han Honglei on behalf of mature men, Zhang Han to two endorsers, Septwolves added relatively close to the young consumer groups spokesman Feng Shaofeng and Li Chen. For the two male stars of the same age, seven wolves are subdivided into subdivision under the "young master" Feng Shaofeng on behalf of the elegant temperament of the "tall handsome", and Li Chen became a typical representative of fighting men, the two spokesmen The largest area of ​​the two main consumer. Septwolves intent is obvious, nowadays casual business men's clothing is the fastest rising men's sub-industry, and casual business men's major customer base is not only the 40-year-old mature man, more than 30 years of age young adults, seven wolves is undoubtedly Want to reshape the brand positioning, close to the younger generation. Whether international groups or small and micro enterprises, from the CEO to the store shopping guide, are concerned about the same question: Who to sell my clothes. Of course, "clothes sold to whom" is a shopping guide saying, for the brand creators, the problem has a more profound exposition - brand positioning. In fact, since August 2012, the Septwolves brand strategy has been officially upgraded to "Menswear", and its brand slogan has been upgraded to "men have more than one face and consistent character." The addition of two new spokespersons is the key to the strategic upgrade Part of the ring. Septwolves intent is obvious, nowadays casual business men's clothing is the fastest rising men's sub-industry, and casual business men's main customer base is not only the 40-year-old mature man, more than 30 years of age young adults, seven wolves is undoubtedly Want to reshape the brand positioning, close to the younger generation. Domestic brands in the transformation of positioning close to young people in the attempt, the failure of the case is not uncommon, of which the most embarrassing 90 cases of Li Ning in sight. Although there is a big difference between the so-called "young" camps locked by the two, there are many lessons to learn from. First of all, consider and value the feelings of old customers. Not close to the young people to stay away from the old customer for the price, when the Li Ning brand "90" tag hit out, how many old customers feel embarrassed, disappointed. Septwolves in the process of approaching young people, inevitably have to vote in the new media, lottery and other activities to expand influence, to avoid those 40-year-old mature man think your brand is very impetuous, grasp the sense of proportion is particularly important. In addition, find the target consumer groups psychological resonance. Psychological warfare is the biggest failure of 90 Li Ning, struggling to please do not buy it after 90, they self-assertive personality, most do not like to be told to be labeled what should be worn. For the Septwolves, it is worth pondering over how the victory of the selection of the appropriate spokesperson won, whether the propaganda really attracted to the "Mature Mature", or just entertained two girl fans who endorse upstart .
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NOTE: This item is only a pillow cover, it does not include a pillow or filler.
Rabbit Fur Series
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QINGTONGXIA XIANGYUN FUR AND LETHER CO. LTD. , https://www.xiangyunhome.com