A lot of men and women supply chain reaction acceleration

"You'll have 100 more, 300 more. I'll do it." Putting down the phone, Chen Shih, the owner of the Shishi H clothing company, is not very happy. This kind of helpless bargaining has been his last escape route for him.

As a commercial representative for domestic brands, Mr. Chen’s 300 items are the lowest MOQ that he can currently bear. In the past, the minimum quantity of a single SKU (single color) was generally 1,000 pieces.

The reduction in the quantity of OEMs is a last resort for OEMs. For brand companies, it is more feasible to make more money. This is an industry "evolution." With this kind of "evolution", the "rules of the game" is quietly changing between the industry and commerce and upstream suppliers of surface materials and downstream brands.

unspeakable trouble:

"Contracting" companies are affected by "Our foundry companies are looking for brand companies to cooperate, sometimes it is 'marrying chickens with chickens, marrying dogs with dogs'. Brand companies are prosperous, we are only prosperous, and brand companies are weak, we can only In the past two years, Chen Zong’s feelings were deep.

Chen H’s H company was once the main representative of the P brand. In the early years, when the P brand was still beautiful, Mr. Chen’s days had been steady. However, when the P brand gradually went downhill until the close, Chen Zeng was shocked. "Originally, we are a leech on a rope."

"Originally, the decline of the P brand is no big deal. We are also good at branding companies and have quality products. Who knows what to do with this situation!" What Chen said is "this year" is indeed different from previous years. Year.

The clothing market that began to dishearten in the second half of last year has caused many people in the industry to believe that this year is not the same as before. They are still shrouded in the shadow of the "inventory door." "After May, the situation this year has become very clear. This year is a good one." Mr. Lin, a person in the apparel industry who has been in the clothing industry for more than 10 years after understanding the ordering situation of many companies, said that he was "invented by last year's stock." Affected by the door and the current economic environment, the general confidence of agents and franchisees is not enough. Except for enterprises that are in a period of rapid growth, the order quantity of almost all branded apparel for fall/winter 2012 has declined compared with last year, including first-line branded apparel, 234 Not to mention the line of branded apparel."

“If it is a rapid development in the past few years, brand companies will be in the period of shipment, and will accept new commercial and industrial businesses. In such a situation, brand enterprises will usually only look for those who have cooperated with the industry and commerce for a long time to stabilize their survival. "Chen total is very helpless, the old owner closed, new customers are also difficult for the day, a last resort, Chen total had to reduce the order of the order quantity," on the one hand can meet those smaller companies, on the other hand It's possible to do some of the rest of the big brands."

Even if he has not been forced into a blind alley, Chen in the cracks is still very embarrassing. "It's not that I don't want to make money and I can do it. For so many years, there is a reason why the men's wear industry has not done well. The wages of the workers must be raised. I can make no money and give workers more points. However, the key is upstream."

Mr. Chen’s dilemma from the upstream is very good for the OEM companies. Hong Wenxuan, chairman of the Hualun Family, a brand for a line of brands, calculated such an account: “Assuming that the dyeing and finishing fee for one yard of cloth is two yuan, two hundred yards is 400 yuan, two thousand yards is 4,000 yuan, but in addition to this In addition to the variable costs, there must be a 1,000 yuan per cylinder dyeing fee, which means that if it costs 1,400 yuan for two hundred yards, it only costs 5,000 yuan for two thousand yards.” Based on cost considerations, cloth lines are usually also Not willing to take a small order.

Nowadays, such scenes are also being changed, and some cloths have begun to loosen. For them, as long as the brand enterprises are willing to bear the unit cost brought by the small singles, there is always a single connection rather than a single connection.

The situation of Mr. Chen is not a single case. In this not-so-good situation, there are always many weaker business representatives who have been abandoned. The weak can only find their own way, although not very willing, but there are always some such as Chen, general manager of industry and commerce and cloth laying down the figure, reducing the order quantity, inciting the men's industry industry rules over the years.

Accidental joy:

"More than a small amount" is more likely to be chasing orders. Whether it is willing or unwilling, the old industry rules in the men's clothing industry have quietly changed. This change, although a bit late, despite the market's "forced", but for the menswear industry, this is a crucial change, because it changes the "rules of the game" of the supply chain.

"Originally, the order quantity of a SKU basically has to be 1000, and we will only place an order, otherwise even if our own factory can do it, we do not want to do it. But now, we have 500 MOQs. Also began to order production.” Shi Hairong, chairman of the Warwolf family, introduced the Warwolf family has its own production plant, and some of its brand's products are produced by itself.

Shi Hairong stated that as consumer needs become more personalized, companies have to subdivide their product lines based on the North and South regions and market levels. “In the past we had three or four hundred SKUs in the past. Today, we must do four or five hundred SKUs, and It is still growing each year. When the amount is large, the amount of orders per SKU will be reduced accordingly, so our own factory is also adjusting to adapt to this change in the market."

For the expatriate orders, Shi Hairong also said, "Of course, the smaller the better, if you can achieve two or three hundred, you can basically achieve a single supplement."

What Shi Hongrong said is “chasing single supplements”, which is a chronic illness in the men's clothing industry. Previously, because there was very little on behalf of industry and commerce to accept small orders, it has been very difficult to follow up on single orders.

However, the rapid response to the recovery of single-subsidy orders has had a significant impact on brand companies. Han Yongsheng, a doctoral supervisor of the Graduate School of the Chinese Academy of Sciences, said: "Without 1% of the stock, companies will sacrifice 10% of their profits."

“For the industry and commerce, we always hope that the cost of procurement will be as low as possible, because it seems that the lower the cost, the more we earn. But have we ever thought that if the products that are forecasted six months ahead of schedule are not sold, they will become inventory? At this point, you want to replenish, and business people often say: too little single-volume, do not want to do.” Han Yongsheng believes that in the past, when companies excessively pursued cost control, they often tended to make large orders and ignored the present Rapid changes in demand in the consumer market.

In Han Yongsheng’s theory, he proposed that rapid response is the driving force for a company’s continued success, reorganization of supply chain processes, and the realization of corporate profits. In fact, "Our change costs are negligible compared to retail prices."

“As consumers' personalization increases, the rapid response of brand companies will be imperative. The key point is to achieve 'many small amounts of money' and 'single supplements'. Nowadays, on behalf of industry and commerce, they are gradually willing to accept small orders. What is needed is for brand companies, business and industry suppliers, and suppliers of face and accessory materials to change their minds and share the costs associated with the production of small orders.” Mr. Lin believes that the evolution of the industry is the first thing that needs to change.

Run in each other:

The current pattern of men's wear that has been formed in response to the new rules for many years has led to large-scale production that has become the inertial thinking of brand companies, industrial and commercial enterprises, and accessories suppliers. Today, even if there are representatives of industry and commerce who have laid down their heads and shaken it, it needs to be changed a lot if it really "evolves."

In order to better achieve "single supplements," "a small amount of money," Recently, Shi Hairong is busy looking for a good set of ERP software. Because, "single supplements," "looks less," seemingly simple, in fact, affects the entire supply chain system. "First of all, I must have a good set of software to grasp the terminal situation in order to know when to make up what kind of goods; at the same time, this set of software, but also allow me to manage behalf of industry and commerce and accessories suppliers, let them know What kind of goods.” Shi Hairong said, “a small amount of money” also put forward higher requirements for the development of the company.

There is also a need to increase the development capacity of the business. Hong Wenxie introduced that in order to truly grasp the "heart of a branded company," its companies have a full-time designer of nearly 10 people, and often go abroad to investigate trends.

In today's trend of “a small amount of money” becoming a trend, having product development capability will be the core competitive advantage of the industry and commerce. For a weaker and smaller representative like Chan Corporation, it is only a short-term favor for the brand company to lay down its position and accept the production of small orders. When all generations of industry and commerce are willing to produce small orders one day, Chen’s company can only be abandoned again. To this end, Mr. Chen also said that he will strengthen the company's development capabilities in this valuable breathing space.

In order to adapt to the new small-scale production, Li Weiqun, head of Shishi Vaticano Garments Co., Ltd., said, “We have also begun to try out the production of small orders. Because not all order quantities are small, so usually we will let A small number of very skilled workers do the production of small orders and do 'wholes'; large orders are placed on the assembly line by several groups of workers.

In addition, Han Yongsheng also reminded, "To achieve the recovery of single-subsidy orders, our design must be oriented to rapid design. When designing, we must consider how the entire supply chain can quickly fill up the bills. The design director must formulate the entire direction for the main surface materials and then design. The division is designed in this direction to facilitate the follow-up of single-slip supplements."