It takes four kinds of hard work to make money.

[China Glass Network] I found a very interesting phenomenon. When Li Ka-shing started a business, many people had more money than him, but then those people were gone, or wealth was behind him. When Bill Gates started his business, there were a lot more people than him, but Gates became the richest man today. The same is true of many Chinese entrepreneurs. why?

Because, in China's transition from a planned economy to a market economy, from closed to open, from a barbaric market economy to a civilized legal system, the more important thing is precisely the factors other than money.

Just like when you drive a car and make a turn on the highway, it is very difficult to keep the car and keep it speed. The problem at this time is not the gasoline, but the skill of the driver. This skill is something other than money. What is the ability beyond the money? I speak four.

First, lower your posture

One of the abilities beyond money is the ability to be a person, especially a person. I have found that anyone who does a good job in business is good at putting his attitude low. In Chinese culture, this is called to give others face, that is, you have to respect people. When they first started doing business, their attitudes were very important, that is, they were very humble, modest, and humble. In Beijing dialect, earning money is like a grandson, and spending money is like a grandfather.

Second, values

The second ability beyond money is value. Values ​​are simple criteria for us to judge whether it is good or evil. The reason why you do this thing and not do it, the reason why you do it instead of doing it is the value. MBAs often talk about differentiated competition. Differentiated strategies can be imitated in terms of products and marketing methods. What really can't be imitated is the value, which is why some people can succeed and some people can't succeed.

The so-called values, when you establish a money relationship with your partners, colleagues, friends in your heart, you need to take a scale to measure, to make decisions, and this thing will lead you in different directions. For example, let's look at Ma Yun, don't look at the story of Ma Yun's success, but look at how Ma Yun judges small and wrong at the time of micro-decision. For example, when Ma Yun was listed, he only took 5% of the shares. This is the value. Still others will turn 70% of their shares into their own. And this value will lead to a lot of life stories and endings in the future.

Third, perseverance and patience

The third ability beyond money is perseverance and time. Why is it important to insist on this? Because if you don't have ideals, you can't have perseverance. When all people are doing things, it is not a result, but a process. The nature of one thing is determined by what I think depends on two aspects. Going forward, depending on time and time, the evaluation of this matter is completely different. Second, it depends on who you are with.

The same is true for doing business. If we get rid of it when we have done it for three years, everyone may treat us as casually. When we were here for 30 years, everyone began to pay some respect. When the company was still there 300 years later, everyone began to pay homage. So time is a good thing, it can test your values ​​and behave. In the Chinese historical tradition, there is no way to do things quickly, and most of them teach us to do things slowly. It is possible to do things well by slowness, so it is necessary to slow down and find ways to use the circle as a convert. This is the wisdom of the Chinese. So you have to be persevering.

Fourth, correctly judge the future

The above is a story about how to earn money and how to earn money. When a company has developed well, it actually faces greater challenges. The ability beyond money is your perception of the future and whether the views of society are accurate.

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