Editor's note: People rely on clothes and Buddhas rely on gold clothes. This sentence reflects the proper decent clothing that can completely play the role of finishing touch in people. Apparel and clothing culture, from style to design, and even the target group can be self-contained, in this culture, fabric culture we must pay attention to.
China's first visual fabrics exhibition (PV Expo) has just finished in Paris, and China has also welcomed China International Textile Fabrics and Accessories (Spring and Summer) Expo. From the message from Paris, manufacturers from various countries paid special attention to the local fabric design culture, such as Indian fabrics, pure natural cotton, hemp, and silk, using the unique hand prints, batik, tie-dye, and traditional handwork in India and Pakistan. Embroidery, inlaid silk, beading, embedded sequins, the use of large color patches, the decoration of ethnic patterns, the Indian fabric culture will be fully demonstrated.
No one can deny the importance of brand culture in the development of the brand. This is both a demonstration of the brand's external image and an inheritance of design culture. However, in the flourishing Chinese fabric industry, the development of design culture seems to be “sleepyâ€.
Nowadays, clothing and apparel are no longer simply satisfying some basic functions. They are more concerned about the inner feelings of consumers, integrating the connotations of culture, art and spirit, and expressing the individual's unique taste.
I remember that designer Cai Yongjie said: "Apparel is the only place in China where the vast majority of Chinese people are realizing their self-worth." This is the real reason why apparel fabrics need to be designed. As the saying goes: “You may not be rich or you may not travel far, but you cannot neglect the city’s sky of your own, natural, free life.â€
In clothing, fabrics have always been the design elements that designers use to play and obsessed with because of their special materials and properties. The current fabrics should not only reflect the designer's thinking, but also demonstrate the individual's personality and taste.
The recognized strong countries in the contemporary fabric industry are Italy and France. The fabric brands of the two countries can be regarded as luxury goods in the Chinese market. Careful analysis of its strong reasons is nothing more than hardware and software, "hardware" is the production equipment, raw materials and production processes, "software" is the product design. At present, many of the hardware equipment used by domestic fabric companies are imported from these two countries. It should be said that the gap between “hardware†is small and there is no difference. The real difference comes from the "software" aspect, which is the design of fabric products. In the domestic market, where piracy has become popular and the protection of intellectual property rights is still not perfect, insisting on original design seems to be a bit worthless. This is also the reason why many domestic designers cannot adhere to the original design.
Some fabric brands also began to realize that the core of future competition lies in the competitiveness of design culture and began to focus on creating their own style culture. Despite these difficulties, they still stick to it. For example, Ai Lian apparel insists that Chinese and foreign artists participate in the original design of products, and uses the eyes of artists to discover the beauty of life and the beauty of nature, and integrate the essence of Chinese and Western cultures into the fabrics so that the fabrics not only meet the functions of use, but also conform to the aesthetic point of view. Artistic value, cultural elements and spiritual content, together with numerous manual ingredients and patented technologies in the production process, make this product different from other fabric brands.
In fact, in terms of clothing and apparel, China has a broad and profound design background, such as Fu culture, strong culture, luxury culture, environmental protection culture, etc. Of course, there are other cultures, such as Ya culture, Shun culture, etc. Emphasis, but not enough in the fabric segment.
In short, China's fabric design should have its own characteristics and brand, can reflect China's long history and glorious culture, and create a unique image of Chinese people in the world.
Editor: Liu Xiang
China's first visual fabrics exhibition (PV Expo) has just finished in Paris, and China has also welcomed China International Textile Fabrics and Accessories (Spring and Summer) Expo. From the message from Paris, manufacturers from various countries paid special attention to the local fabric design culture, such as Indian fabrics, pure natural cotton, hemp, and silk, using the unique hand prints, batik, tie-dye, and traditional handwork in India and Pakistan. Embroidery, inlaid silk, beading, embedded sequins, the use of large color patches, the decoration of ethnic patterns, the Indian fabric culture will be fully demonstrated.
No one can deny the importance of brand culture in the development of the brand. This is both a demonstration of the brand's external image and an inheritance of design culture. However, in the flourishing Chinese fabric industry, the development of design culture seems to be “sleepyâ€.
Nowadays, clothing and apparel are no longer simply satisfying some basic functions. They are more concerned about the inner feelings of consumers, integrating the connotations of culture, art and spirit, and expressing the individual's unique taste.
I remember that designer Cai Yongjie said: "Apparel is the only place in China where the vast majority of Chinese people are realizing their self-worth." This is the real reason why apparel fabrics need to be designed. As the saying goes: “You may not be rich or you may not travel far, but you cannot neglect the city’s sky of your own, natural, free life.â€
In clothing, fabrics have always been the design elements that designers use to play and obsessed with because of their special materials and properties. The current fabrics should not only reflect the designer's thinking, but also demonstrate the individual's personality and taste.
The recognized strong countries in the contemporary fabric industry are Italy and France. The fabric brands of the two countries can be regarded as luxury goods in the Chinese market. Careful analysis of its strong reasons is nothing more than hardware and software, "hardware" is the production equipment, raw materials and production processes, "software" is the product design. At present, many of the hardware equipment used by domestic fabric companies are imported from these two countries. It should be said that the gap between “hardware†is small and there is no difference. The real difference comes from the "software" aspect, which is the design of fabric products. In the domestic market, where piracy has become popular and the protection of intellectual property rights is still not perfect, insisting on original design seems to be a bit worthless. This is also the reason why many domestic designers cannot adhere to the original design.
Some fabric brands also began to realize that the core of future competition lies in the competitiveness of design culture and began to focus on creating their own style culture. Despite these difficulties, they still stick to it. For example, Ai Lian apparel insists that Chinese and foreign artists participate in the original design of products, and uses the eyes of artists to discover the beauty of life and the beauty of nature, and integrate the essence of Chinese and Western cultures into the fabrics so that the fabrics not only meet the functions of use, but also conform to the aesthetic point of view. Artistic value, cultural elements and spiritual content, together with numerous manual ingredients and patented technologies in the production process, make this product different from other fabric brands.
In fact, in terms of clothing and apparel, China has a broad and profound design background, such as Fu culture, strong culture, luxury culture, environmental protection culture, etc. Of course, there are other cultures, such as Ya culture, Shun culture, etc. Emphasis, but not enough in the fabric segment.
In short, China's fabric design should have its own characteristics and brand, can reflect China's long history and glorious culture, and create a unique image of Chinese people in the world.
Editor: Liu Xiang
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