Geigy borrows "Cold to reshape" Hadley fashion brand

Gage - cold transfer printing and dyeing apparel

"Through the Shanghai International Fabric Exhibition this platform, the China Textile Industry Association will promote the 'cold transfer printing' revolutionary patented technology to the national industry." Yesterday, the upcoming China International Fabrics & Accessories (Autumn & Winter) Expo in 2010 (ie "The Shanghai International Fabrics Exhibition" as the "cool transfer printing" special issue of the company's Gage company chairman Wang Yanzhu solemnly told reporters.

With the advent of the opening day of Shanghai International Fabrics, the “Gage - Cold Transfer Printing Press Conference”, which is part of the "Shipping City, Famous City of Clothing - Shishi Feature Conference," has entered its countdown. On October 19, the China National Textile and Apparel Council, China Fashion League, and Geiger (China) Weaving and Dying Clothing Co., Ltd. will jointly hold this conference at the Hyatt Shanghai International Hotel on the Bund. According to Wang Dong’s introduction, Gage’s cooperation with China’s famous fashion designer Wu Haiyan will adopt the “model show” and static publishing in two forms, which will make the cold transfer printing fabrics through fabrics and garments thoroughly. Through the release, China Textile Industry Association will take the lead to promote the patented technology inventors and owners - Shanghai Changsheng Group and Gage Co., Ltd. to form a team to establish a cold transfer printing demonstration zone base, to promote this core competition to domestic peers New process technology.

At present, Gage participated in the conference and the selection of “cold transfer” series of fabrics has been completed. The production of 150 sets of men's and women's garments designed by Wu Haiyan’s “Knife” has come to an end; the framework of the cold transfer printing experimental base has also been formed and the site selection work has been completed. In progress.

It is understood that 150 sets of clothing using "cold transfer" fabrics will be designed into eight series of high-end men and women series of fashion, fully demonstrate the advantages of cold transfer printing technology and its fabric products and charm. After the conference, the China Textile Industry Association will also take the lead in integrating the advantages of the industrial chain to form a “cold transfer printing alliance”. The Anhui Huamao Group will become a member of the alliance. The group will use high-quality cotton yarn, hemp, spinning, wool and other front ends. Products, after weaving fabrics with cold transfer printing technology, cooperate with excellent brand apparel companies to produce high-quality, low-carbon and environmentally-friendly garments.

Referring to the purpose of promoting cold transfer printing technology, the relevant person of China Textile Industry Association stated that this patented new technology represents the future direction of printing and dyeing. The cold transfer printing technology uses printing and dyeing to reduce dyeing, saves a lot of energy, and solves the problems of environmental protection and clean production of dye printing. This technology is in line with the current world's low-carbon environmental protection concepts and requirements and can promote Chinese textiles. More smoothly entering the markets of developed countries and promoting the improvement of the core competitiveness of the entire textile industry. However, the advent of any new process technology has a complicated process of promotion and application. Only the research results born in the laboratory can be industrialized in a timely manner and its value and contribution can be better reflected.

On the same day, the reporter saw 10 sets of cold transfer printing fabrics in Gage. They only saw these fabrics are rich in color, soft in transition and comfortable in hand, and can be comparable to computer digital printing products. According to Dr. Chung of Shanghai Changsheng, cold transfer printing technology can save energy by 65%, save 40% of dyes, save two-thirds of water consumption, and achieve 92% recovery of discharged water. . In addition, the printing pattern has a superb performance and shows a high-quality, high-level three-dimensional effect pattern. After printing, the hand feel is very soft, and the color fastness is not inferior to a dyeing cloth, which can greatly reduce the production cost, and can be applied to various Knitted and woven fabrics have great market potential at home and abroad.

During the "4·18" Haibo Conference, Zhong Dong of Shanghai Changsheng came to Shishi to participate in the "Cross-Strait Textile New Technology Matchmaking Meeting". Vice Chairman Wang Tiankai of China National Textile and Apparel Council specially heard about "cold transfer" patented technology. The report fully affirmed the development prospects of this patented technology and encouraged Changsheng to cooperate with excellent terminal companies like Gage. During the “18·18” period this year, Zhong Dong, who was a Taiwanese, once again visited Fujian Fuzhou and other places. He personally felt the “Haixi” advantage of this hot land and the supporting policies of governments at all levels, and felt the completeness of Fujian. Advantages of the textile and apparel industry chain, at the same time, also felt the strength of the company's leading knitted apparel company and Wang Dong's dedication and confidence. Zhong Dong firmly believes that the patented technology of cold transfer printing has achieved results in the cooperation with Gage on the "fertile ground" of Shishi and its southern Anhui's rich textile and apparel industry. It is understood that Zhong Dong was warmly received by the Provincial Economic and Trade Commission and the Provincial Science and Technology Commission during his stay in Fujian. The leaders of the two ministries believe that the promotion and application of the “cold transfer” technology will promote a revolution in the textile printing and dyeing industry and promote Fujian. The textile and apparel industry has developed rapidly in design, research and development and talent training. At present, the two ministries and commissions have reported the "Gage and Changsheng cooperation to promote cold transfer printing technology project" project. Gage is also actively striving to enable this core technology project with a great development prospect to settle down in Shishi.

Nowadays, Gage’s Wang Dong has a soft spot for “cold transfer” technology. In his words, he will use all his energy to promote and promote the use of this technology. He believes that with the increasing shortage of resources and energy in the world, in the future development, energy conservation and emission reduction will become an important part of testing the company's ability to survive and develop. From this strategic perspective, the promotion and application of a patented “cold transfer” patent technology not only enables Gage to achieve a new leap forward in the face of difficulties, but also promotes Shishi and even the entire Fujian and national textile and apparel industry. Transformation and competitiveness. Recently, as a member of the Standing Committee of the Shishi CPPCC Standing Committee, Wang Yanzhu stated at the special work meeting of the CPPCC: Currently, regardless of the lions or the country, labor-intensive industries such as textile and clothing have encountered unprecedented pressure for development. With the expansion, orders are not lacking, but workers are not able to keep up and the cost is greatly increased. Seriously, this pressure in the future will continue and intensify in the coastal areas. If an enterprise wants to break through, it only needs to increase investment, introduce and master core high-end technologies to enhance the core competitiveness of enterprises and products, and further launch the brand, and obtain higher returns and development at a higher level. At present, developed countries have explicitly proposed to increase the “carbon emission” fee. It is reported that China will also significantly increase the unit price of hydropower and other energy products during the “Twelfth Five-Year Plan” period. In other words, in the future development, regardless of a region Or a company, who took the lead to seize effective energy-saving emission reduction technology, whoever may be in the market to seize opportunities.

In this aspect of the relationship between survival and development, it is precisely this kind of enterprising change and change that will prompt Gage to be in tune with the “cold transfer” patent that has just come out of the lab. The new technology that will change the destiny of printing and dyeing products in China and even the world, Geige decided to be willing to be a "crab-eating" person, and it is determined to fully complete the experiment and promotion of this new patented technology. In order to promote this patented technology to transform into apparel products in a timely manner, the company made a decisive decision to use this patented technology to promote product transformation and reshape and enhance the company's Hadley apparel brand.

It was also learned that at the Shanghai World Expo, the garments made by Gage using cold transfer printing fabrics attracted great attention from officials of the World Information Center of the United Nations Development Programme. This was due to the sincere efforts of Gage to promote low-carbon and environmentally friendly technologies. The department has decided to award the "United Nations Millennium Development Goals" certificate to Gage.

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Cold transfer printing is named after the traditional thermal transfer printing technology. Thermal transfer printing can only print chemical fiber fabrics, while reactive dyes are used in cold transfer printing. Any cellulose fiber can be colored, including cotton, hemp, viscose regenerated cellulose fibers, etc. Its dye transfer rate can reach 95%, and the dye transfer to the fabric is also nearly 90%, but it produces much less effluent. The cold transfer printing is not limited by the structure of the fabric. Whether it is a woven fabric or a knitted fabric, a thick fabric or a thin fabric, it can be transferred, and it breaks the limitations of the original rotary screen size. Because it can use the principle of four-color separation, it can reflect the photo effect of rich layers and infinite colors on the fabric, so the beautiful effect of printing can be comparable to that of computer printing.