The idea of buying calligraphy and paintings is not only an aesthetic pleasure for your home, but it also offers a unique investment opportunity. If you retire after one year, the seller will add 6% to your return on investment, 12% after two years, and 18% after three years! What kind of temptation is that? Is it a trap or a real opportunity? On February 6th, “The Tension of Ink – Xuan Jiaxin Calligraphy Exhibition†will be held at the Huayuan Building in Yuyuan Garden. The organizer has clearly committed to implementing a repurchase system for Xuan Jiaxin’s calligraphy works within three years, with returns far exceeding those of traditional banks.
Buying art can be more profitable than putting money in the bank. This might seem like a regular calligraphy exhibition, but the involvement of a bank has made it unique. According to Shen Minwei, the business director of Shanghai Yuyuan Mall Arts & Crafts Co., Ltd., this exhibition introduces two firsts: buyers can obtain an Industrial and Commercial Bank of China (ICBC) guarantee if needed, and Xuan Jiaxin’s calligraphy works are subject to a repurchase policy within three years.
The operation model involves exhibiting 50 of Xuan Jiaxin’s calligraphy pieces, priced at 20,000, 50,000, and 100,000 yuan. Each piece comes with a certificate. For example, if you buy a piece for 100,000 yuan, the price increases by 6% in the second year, then 12% in the third, and 18% in the fourth. That means the repurchase price would be 106,000 yuan in the second year, 112,000 in the third, and 118,000 in the fourth.
But who guarantees such a high repurchase rate? Many wonder why the seller can make such bold promises, which offer much higher returns than typical bank interest rates. Is this just a dream? With such attractive returns, could this be a form of illegal fundraising? How can buyers be assured they won’t lose money?
Sun Jingkun, CEO of Yuyuan Shopping Mall Arts & Crafts Co., Ltd., clarified that promoting the “art bank†is not just a gimmick. He stated that this initiative is not for profit, but to promote the development of the cultural industry and encourage investment in the art sector. He emphasized that the selection process was very strict, and choosing Xuan Jiaxin was the result of careful evaluation by an expert advisory group.
As vice president of the Young Calligraphers Association, Xuan Jiaxin's works are expected to increase in value by 30% to 50% annually. The company selects artists with strong potential for appreciation, which serves as a guarantee for the high repurchase yield. It is reported that Warburg House is currently reviewing a group of renowned artists, and in May, they will launch a large-scale cultural festival, potentially including a “repurchase†program.
Regarding concerns about illegal fundraising, Shen Minwei denied the possibility. He explained that all sales include a contract between the buyer and the company, each work comes with a certificate, and the contract holds legal weight during the three-year period. This is a company commitment, not a personal agreement between the artist and the buyer.
So how far can the buyback model go? The so-called “art bank†involves galleries selling artworks with a promise to repurchase them within a certain period, offering interest based on the time the buyer has held the piece.
While these ads are eye-catching, there are still many challenges in the practical implementation—such as transaction security, risk management, pricing mechanisms, and guarantees. Some industry experts question whether this model is just a temporary trend or a long-term solution. An art gallery owner admitted that while people may see art as a safe investment, the market is unpredictable, and no investment is completely risk-free.
However, as the first to try this in Shanghai, Sun Jingkun said he is ready to accept losses, but believes the “art bank†model is worth exploring, regardless of success or failure.
According to reports, although the “art bank†is new in Shanghai, similar models have already been implemented elsewhere in the country. For example, Hangzhou Yuewang Art City introduced this concept a few years ago, attracting significant attention and achieving a 50% booking rate. Institutions in Hunan and Beijing have also started experimenting with this model, testing the waters of the art banking system.
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