Anta recently celebrated the grand opening of its Suzhou Guanqian Street store, marking a major milestone as the brand surpassed 7,000 stores nationwide. This achievement solidifies Anta's position as the only domestic sports brand to reach such a scale, maintaining its leadership in the retail channel. The 7,000th store, located in Suzhou, was opened just 13 months after the 6,000th store in Guangzhou, which was launched on May 10, 2009. That means Anta has been opening about 2.5 new stores per day over this period.
In addition to expanding its network, Anta has focused on upgrading existing stores to enhance their image and customer experience. Since becoming an official partner of the Chinese Olympic Committee in 2009, Anta has benefited from increased exposure through major events like the Vancouver Winter Olympics, the Guangzhou Asian Games, and the London Olympics. This partnership has significantly boosted the brand’s visibility and growth.
Zhang Tao, Vice President of Anta, highlighted that the expansion reflects not only a strong distribution strategy but also growing consumer trust in the Anta brand. “The increase in store numbers is driven by greater acceptance and demand for our products,†he said. He also emphasized that the company continues to focus on building a comprehensive retail network to better serve consumers.
It's worth noting that the 7,000-store figure does not include Anta Kids and Anta Sports Life stores. Including these, the total number of stores reached 7,162 by the end of 2009, showing even faster growth. With major sporting events throughout the year, including the Winter Olympics, Youth Olympics, and the return of the Asian Games to China, the sports goods market is expected to see continued growth.
Zhang Tao added that Anta has already completed two-thirds of its new store plan for the year and will continue expanding its network to maintain its dominance in the mass market. The brand remains committed to delivering quality products and excellent service to customers across China.
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