Overview of the development of China's garment industry
China is the world's largest textile and garment producer, consumer and exporter. In 2014, according to the National Bureau of Statistics, the total amount of wholesale and retail in the apparel industry above designated size totaled approximately 1,115.07 billion yuan, of which the export portion totaled approximately 277.73 billion yuan.
In the field of production, China's garment industry has formed a relatively complete industrial chain, but the international comparative advantage is more reflected in the production and processing links, and there is still a big gap in the R&D and design with higher added value compared with the international advanced level. . Different from the initial development of relying on OEM for simple processing and production (OEM), China's garment industry has gradually begun to transform to design production (ODM) and brand production (OBM), yarns, fabrics, accessories and other raw materials and intermediate products. Brand value is gradually gaining market recognition, and domestic and foreign consumers have also increased their awareness of China's clothing independent brands. In other words, China's garment enterprises is now entering the period of transition, we are facing important changes to the product quality and creativity, reputation and brand management model win from development to production Epitaxial win.
According to the statistics of the Prospective Industry Research Institute's "China's garment industry e-commerce development model and investment strategy planning analysis report", in 2012-2016, the per capita disposable income of China's residents increased from 16,510.00 yuan to 23,821.00 yuan, with a compound annual growth rate of 9.60%. . With the continuous increase in per capita disposable income, the consumption expenditure of Chinese residents for clothing is also growing.
The retail sales of the Chinese apparel market increased from RMB 720.15 billion in 2012 to RMB 1,021,760 million in 2016, with a compound annual growth rate of 9.83%.
Per capita disposable income of all residents
Source: Prospective Industry Research Institute
China's clothing market retail sales
Source: Prospective Industry Research Institute
Overview of the current situation of women's wear industry
The women's wear industry has higher requirements for design capabilities
Beauty is a woman's nature. Compared with male consumers, consumers pay more attention to the popularity of women's clothing and eager to go in the popular front will purchase different costumes throughout the year based on trends, which requires the design of women's enterprises have a keen sense of smell, can firmly grasp Trends, react quickly to changes in the tide, and have strong design capabilities to turn ideas into reality in a timely manner.
Women domestic industry as a whole design strength is also relatively weak, rare Chinese designers figure on the international mainstream fashion show, behind China and the lack of couture design talent led directly to product homogeneity is serious, difficult to form a unique Brand style.
Women's clothing industry is relatively low concentration
According to the statistics of the Prospective Industry Research Institute, in 2015, among the top ten brands in the major apparel categories, the corresponding data for women's wear and high-end women's wear were 14.29% and 9.50%, respectively, both at a low level. Although a number of high-end women's clothing companies with large sales scale and high market share have become famous, such as Masfil, Ports, Langzi, etc., the Chinese women's wear industry is still in the "spring and autumn warring States era" in the true sense. National brands are rare.
China's high-end women's clothing industry has huge room for growth
From 1998 to 2010, the per capita consumption of women's wear in China showed an upward trend year by year. In 2010, it reached a per capita level of US$43.9, which gradually approached the world average level, but it was far from the level of 300-450 US dollars in developed countries.
The level of education of women in China is increasing day by day, and the increase in the number of women with higher occupational income will further protect women's economic status and promote the growth of women's consumption in the future. According to the data from the sixth national census, the gap between the number of women and men in higher education is basically proportional to the age range. In the 20−24 age group, the number of women in higher education even exceeds that of men. In other words, the opportunities for contemporary women to develop in high-income occupations are closer to those of their parents, and they are more economically independent. It is expected to bring about an increase in women's consumption in the future.
Clothing market development trend
Residents' income levels continue to rise
China's economic aggregate and household income have maintained sustained and steady rapid growth, and the potential apparel market capacity is expected to further transform into real purchasing power. According to the National Bureau of Statistics, China's GDP in 2014 has exceeded 63 trillion yuan, while the annual per capita disposable income of urban residents and the annual per capita net income of rural residents have also approached 30,000 yuan and 10,000 yuan respectively.
Gross domestic product and household income
Source: Prospective Industry Research Institute
Consumer brand awareness is strengthened: Under the background of increasing education and economic strength of consumers, consumers' consumption concepts are constantly upgrading. When purchasing apparel products, they tend to choose their own status and personal style. Brand clothing. Therefore, the future development of clothing enterprises with brand value is huge.
Online and offline channels: Online sales play an increasingly important role in the entire apparel marketing channel with the advantages of lower marketing costs, unlimited sales time, unlimited space, and a wide range of customers. In the offline channels, shopping malls and shopping centers have advantages in shopping environment, fitting experience, gathering popularity, etc. Online and offline channels will be highly integrated to provide consumers with a better shopping experience.
Internet, intelligent penetration: Internet and intelligent technology will have a profound impact on the garment industry in many aspects of manufacturing, marketing and retail. In manufacturing, integration of large data, Internet remote monitoring, intelligent manufacturing technology of Internet real-time data technology, garment enterprises will help create a higher quality of apparel products with less effort and cost. In terms of marketing, installing Internet intelligent devices (such as smart shopping guides, 3D stereo fitting mirrors, etc.) through online stores will bring consumers a better consumer experience.
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