Li Ning company to create a new "Double Happiness" brand and "Lotto" brand official flagship store in Taobao Mall on the line yesterday. This also marks Li Ning and Taobao cooperation to further upgrade. It is reported that the cooperation between Li Ning Company and Taobao started in April 2008, and during the two-year cooperation, the two parties expanded their market, operation, advertising and data sharing. The joining of the Double Happiness brand and Lotto brand under Li Ning marks the full convergence of LiNing's multi-brand strategy and Taobao, and the cooperation between the two sides has entered a new stage of deep binding. Li Ning, director of e-commerce company, Ms. Lin Li said: "The company's brand of official online shopping channels for the overall operation of the company's overall operating system is an effective support for cooperation with Taobao, the company can best reflect the overall consumer-oriented, market-oriented Service attitude, will further consolidate the company's diversified brand services consumers operating mode. "Taobao CFO, Zhang Yong, head of Taobao Mall said:" Li Ning Taobao Mall is the first batch of key partners, we can say that both parties work together for common development Up.With the valuable experience gained by Li Ning in the field of e-commerce and the consistent good cooperation with Taobao Mall, I am full of confidence in the prospect of the newly launched "Double Happiness" brand and "Lotto" brand's official flagship store "
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