VVNK JANE PLUS is a highly conceptual and stylized fashion brand launched by the Wanqu Group in collaboration with designer Chang Ning in 2018 and targeting a new generation of mature women's markets. In the first quarter, women's shoes, women's shoes and some women's accessories were mainly sold.
VVNK JANE PLUS is based on the aesthetic philosophy of “getting new things into fashion†and provides urban mature women with high street fashion in their daily social life with “no complicated daily dramaâ€. The new interpretation and development of the classic design expresses the brand's concern and understanding of art, culture and sports, thus creating a new and unique fashion style.
Boxing, Boxing, is a project called "The Brave Movement". It appeared as early as the ancient Greek and Roman times. It was formally promoted by blacks to make its appearance on the competitive stage and it has made numerous shining stars. Like basketball, track and field and other sports, the passionate scenes accompanied by boxing, such as sports, dreams, and revolutions, symbolize the first season of VVNK JANE PLUS with a new vision to bring more power and strength to the mature women market. New style.
VVNK JANE PLUS' footwear products were created in cooperation with professional shoe design studio LCCI Labs (its founder Jade Wu worked in Maison Martin Margiela shoe design department and GIVENCHY Paris women's shoe design department).
During the Winter Shanghai Fashion Week 2018, “Various†was the theme of this exhibition, VVNK JANE PLUS and Ukrainian interior design artist Daria Zinovatnaya (through his works, he demonstrated his skillful use of geometry, color, and space, and in 2017 he designed the The Cherokee series won the German red dot design award.) For the first time, the collaborative art space was presented and the essence of “color and silhouette†in the VVNK JANE PLUS design was highly refined. Designers incorporate artistic works into everyday wardrobe scenes, creating purely geometric lines and jumping colors to create an ambitious space with a high degree of rigor and sense of order. The abstract device shape creates an idealized artistic sense of space.