First, the market analysis
Lingerie spending power increase
According to statistics, of the 600 million females in China, 200 million belong to the right age group with bras, with an annual spending capacity of over 600 million bras and annual sales of about 15 billion yuan. Expert analysis, at present, China is the world's fastest growing countries underwear and related industries, and the market is still in its infancy.
Among them, Zhejiang and Guangdong, Sichuan, Shandong and other provinces have always been regarded as strategic second-line underwear brand fortress, the main domestic second-line underwear brand in Guangdong-based. But as women's demand for lingerie and lingerie spending power, the demand for high-end underwear is on the rise. Currently, high-end bras with a retail price of more than 200 yuan account for 10% of the total market sales, accounting for about 30% of sales, and the market capacity reaches 5 billion yuan.
The industry believes that, at present, the garment industry is maturing, the cost of transparency and profit margins have been compressed again and again, but the underwear industry in China, the rise of only 20 years, the cost is rarely known to outsiders, so underwear industry is also known as "apparel industry The last piece of cake. " Data show that in the past few years, the domestic underwear market, with an average annual double-digit growth rate, so some experts predict that in the next 5 years, China's underwear market will have 500 billion yuan in sales, its annual growth rate will reach 20 %.
Second, investment opportunities
The net profit is about 50%
It is understood that at present most of the domestic brands to join the underwear stores are not required to join the gold, but the amount for the first time there are provisions for purchase. The specific amount due to the size of the franchise stores vary. In addition, when joining to pay 5,000 yuan to 10,000 yuan deposit. In general, different grades of underwear franchise in the decoration, rent or spend little difference. Brand franchisees will provide free brand unified store design drawings.
In general, the investment threshold and underwear brand level is the corresponding low-end brand investment threshold minimum. First-tier brands like Triumph, the first purchase amount is generally about 10-20 million, the purchase price is the market retail price of two-thirds. The second-tier brands for the first time purchase value of more than 15,000 yuan to 50,000 yuan, the delivery price is generally the retail price of 4 to 4.5 fold. According to the analysis, although the profit margins of the second and third tier brands are relatively high, the sales volume is particularly dependent on the relatively low price of the products themselves and their small product returns. While the first-tier brand's profit margin is relatively low, but the single product price is high, the return is not low. In addition, first-tier brands for the franchisee funding requirements are relatively high, but their own sales support services more robust, at the same time rely on the popularity and product quality, easier access to consumer trust. Underwear clothing stores overall gross margin is about 50%.
However, small brands also have their own advantages. Compared to well-known brands, the competition is relatively small, the price is almost the same as the brand-name products, but the quality is relatively guaranteed. Moreover, the shopping environment and service quality are much better than the average stalls. Consumers Is a lower level of consumption of young women. And because the popularity is not high, businesses give franchisees a more flexible operating authority, you can flexibly grasp the discount.
Third, business tips
To master a lot of knowledge of underwear
Different underwear shop owner said that open underwear shop must master a lot of knowledge about underwear, which is operating underwear and other clothing biggest difference. Due to the particularity of underwear products to wear on the one hand, on the one hand, the wearing comfort and material requirements are relatively high, but on the other hand the general purchase of underwear can not be fitting or returned, so customers want the operators to provide professional advice. This requires the operator to correctly judge the age and physique of customers, to master the requirements of customers, at the same time from the texture of underwear, style and other aspects of products recommended to help customers according to their body, age, choose the appropriate underwear.
Geographical location for the lingerie store business also has a great impact, different grades of underwear store on the store location requirements are different. High-end underwear shop or to place a corresponding level of consumption in order to attract the target consumer, and to develop a fixed consumer base; If only the pursuit of purely traffic, it is easy to see the phenomenon of embarrassing to buy less. The second-tier brands of underwear stores should pay more attention to passenger flow, store selection can be targeted at young people such as students to determine the store rent should not exceed 50% of the monthly operating income, otherwise it will be difficult to be profitable.