Color is the loudest language in the visual arts, and it is also an eternal element throughout the costume. It has unparalleled effect on the performance of clothing. Vipshop knows the importance of color to clothing. In the early part of 2018, the United Nations’ largest fashion information platform, the POP (Global) Fashion Network, released women's color trend data, aiming to adopt the “Women’s Color Trend Dataâ€. The report provides consumers with a reliable and valuable reference to help consumers purchase more fashionable products that are at the forefront of fashion and allow users to have a better experience.
As the "Women's Color Trend Data" released by Vipshop and the POP authoritative organization, flame red, powder blue, rose gray powder, spring yellow, and green bamboo are the key colors under the autumn/winter 2017-2018 trend, not only that, but also The product association will work together with POP to analyze and predict in depth the data based on the purchase, attention, etc., of VIP users, subdivided into the alarm color with the best selling, the most extensive coverage and the highest attention in the current market. The attention is high and there is a significant increase. The popularity of the trend, as well as the current period of stable sales, will exert force in the later period, and may be hot trend color, three different dimensions of the key colors.
Figure: The proportion of five colors in the color of VIP in autumn and winter 2017
The rose powder is a very romantic color that is heard by fashionistas in the fall/winter 2017 Haute Couture fashion week, 2017 autumn/winter Seoul fashion week, and other fashion shows. The colors are saturated and the colors are saturated. The flame red without losing the sense of quality can be seen in various shows such as Dior, Oscar de la Renta, and Jason Wu; even if it is fresh and bright, it is inconsistent with the concept of “Autumn and Winterâ€. , CELINE, Emilio Pucci and other brands still launched powder blue fashion one after another. They are both bold and eye-catching designs and full sets, forming a "textbook style" powder blue outfit; from early 2017. Emma Stone's eye-catching yellow dress in the City of Philharmonic to the Celes, MSGM and other brands in the 2018 spring and summer series are all using spring yellow design and fashion actress such as Tang Yijun, Jiang Shuying and Du Fu. The sought after greenery naturally became the most popular color of 2018.
Figure: 2017-2018 five autumn and winter fashion colors
It can be seen from this that the women's color trend data released by Vipshop and the POP authority not only comprehensively extracts and analyzes the popular colors in 2017, but also accurately predicts the color trend in 2018. It truly proves that the only product will be strength and action. Walking at the forefront of fashion. Behind the understanding of color trends and the use of color trends is the high traffic and high viscosity customer base that has been accumulated for ten years. Vipshop will have 300 million registered users and up to 20 million daily active users each day. These mass data combined with the “image processing technology†at the forefront of Vipshop will help brands accurately analyze user preferences, habits and trends.
Picture: Vipshop 2016-2017 increase TOP10 clothing color ranking
As the third largest e-commerce provider and leading fashion e-commerce platform in China, VIP will further promote Fashion AI technology based on big data, neural networks and deep learning. This technology will deeply understand the colors, styles, styles and trends of fashion merchandise, and gradually apply the results to a variety of businesses including product selection, intelligent search, grouping collocation, and personalized recommendation, etc. The intelligent level of product data understanding also improves operational efficiency and quality, promotes innovative businesses, and ultimately improves user experience.
It can be seen that Vipshop, which is constantly developing and innovating, is reconstructing the consumer experience with the logic of “black technology + e-commerce + fashion†and is dedicated to upgrading from a high-quality merchandising platform to an empowered consumer of fashion life. Consumers bring a higher technology, more stylish lifestyle.