Business philosophy MANAGING IDEAS Business objectives: a world-renowned brand of entrepreneurial spirit: the pursuit of endless business objectives: to franchisees to provide the most standardized services to consumers the most satisfied with the quality of products and services Attitude: friendly, cordial and keep its promise Code of Conduct: the goal Clear, quick action, efficiency first, tolerance and self-discipline Brand advantage BRAND ADVANTAGES Business management advantages: a professional operation, combat marketing center powerful Product development: Overall development and product structure more perfect. Logistics and distribution advantages: With the most advanced computer management system and efficient logistics and distribution team, to ensure timely delivery, accurate image shaping advantages: the use of unique brand culture advantage, regularly in all major media advertising design and production advantages: with tens of thousands Square meters of production plants to ensure that goods on shelves Brand positioning BRAND ORIENTATION Consumers (AGE): 18 to 35 years old, the spending power of 1200-3000 / month urban young men and women. Consciousness and Spirit (MIND): Good taste, fashion, self-confidence, firmness, conciseness but rejection of mediocrity and monotony. TARGET: Students, freelancers, wage earners. Lifestyle (LIFE STYLE): full of love for life, in the face of life setbacks can persevere in the face of difficulties, have fun willing to share with loved ones and friends. With full confidence, full of enthusiasm, perseverance and hard work for the ideal, work hard, life, the pursuit of simplicity and bright. PRODUCT INTRODUCTIDN --- To the best product image, rich products, leading the fashion at a reasonable price. --- To fashion life as a precondition, the popular and healthy elements into the design, product attention to detail and quality, stress materials, color, exudes the passion and charm of youth.