Matsushita Men's new image officially released Brand positioning: Creative business men's brand Advise: When the business encounter Italy ...... The overall logo of the brand as an Italian king, revealing noble, elegant temperament. Just outside (reflecting masculine men's temperament) in the soft (internal smooth lines reflect the core value --- comfortable and comfortable). Full of masculinity, rationality and modernity, a positive and progressive gesture is like a fountain of European style, symbolizing an endless stream of ideas and innovations.