Franchisee evaluation criteria: 1) must be the franchise direct operator; 2) with a strong brand awareness and development vision; 3) with the willingness to cooperate and participate in business management capabilities; franchisee financial strength requirements: 1) Who apply for the opening of the store area and area; 2) requirements franchisees need to have to ensure the success of the operation of the necessary rental funds, decoration funds, purchase funds and liquidity; Shop requirements: franchisees need to have the main commercial street in the independent Shops are familiar with the relationships of the major shopping malls in the area. Operating area: the provincial capital city requirements in more than 60 square meters; prefecture-level city of not less than 80 square meters, providing details of the circumstances in which the store environment: 1) the location and distribution of other brand stores 2) the distribution of competitive brand stores Situation 3) Select the major consumer-focused lots, and try to avoid the commodity market, market management. 4) store height, space, shop trick line of sight to be appropriate 5) the shop's power line load capacity must be able to meet the lighting needs of shops and air conditioning and other electrical equipment 6) store property ownership certificate and effective lease contract