Sixty years of development and reform have brought about tremendous changes in China. Nowadays, China has become an indispensable leading force in the world's political and economic fields. Chinese culture is becoming the dominant culture in the world. If we look at Europe in the 19th century and the Americas in the 20th century, the 21st century will surely belong to Asia - a century that belongs to China. The 2008 Olympic Games is a great moment when the great powers rise. A new era has come. Under the background of era significance, the national pride and confidence of the people are rising unprecedentedly. The spirit of self-confidence, self-reliance and self-reliance emanating from the inside to the outside is precisely to push forward the rejuvenation and great power of this great nation Rise of the internal motivation. Cast glory On October 1, the great motherland ushered in the 60th anniversary of the founding of the People's Republic, celebrating the joy of the whole country. The 60th anniversary of the motherland coincided with the 30th anniversary of the establishment of the Qiong brand. Over the past 30 years, the Group has achieved a leap from a clothing workshop in southern Fujian to the top ten Chinese menswear brands. By the first half of 2009, Qiong brand has nearly 3,000 national sales outlets, sales network throughout the country, and product sales revenue for seven consecutive years, the total profit ranked the top ten clothing industry. This is also the best portrayal of winners who have made unremitting efforts in 30 years and taken control of their time and confidence. As a representative of the national brand, the brand has profoundly influenced and promoted the development of China's garment industry and accelerated the process of China's garment brand going global. Based on the national culture, the fashion of traditional costumes is one of the core ideas of making China's clothing brand bigger and stronger. The 30 years of exploration and innovation are the core manifestation of this thinking. In 2009, Zai brand again generously opened a landmark survey - the Chinese men's body posture survey. The change of body posture of Chinese men is the rapid rise of the Chinese nation and the towering symbol of standing still. The survey will be a milestone in the transition to a big international brand and a concern for the humanities and cultural changes in the apparel industry. It is a concern and study on the humanistic changes of dynamic apparel after the protection of the static intangible cultural heritage. Tree confidence experienced rapid growth and fierce competition for many years, the status of the industry has undergone major changes, witnessed the reflection of the Wenzhou Corps, Guangdong Legion's fatigue. As the leader of the Fujian Corps, Xunpai is also well aware of the current status quo of the industry. Industry concentration is still low. The differentiation of Chinese and foreign brands intensifies. The eve of market reshuffle, channel delineation, scale expansion and brand Operation has become the main form of competition; from the perspective of the development of the industry value chain, profits from upstream supply of raw materials and processing of the middle reaches, the rapid flow of back-end links, the entire garment industry into the channel terminal king's embarrassment; in a typical growth period, the market All parties involved (including consumers) are still immature, the market concentration is very low, the market pattern is overwritten, and new forces are called for. In 2009, with the newly introduced plan for the restructuring and rejuvenation of the textile industry in the country, the textile and apparel industry has been positioned as one of the important industries that has a bearing on people's livelihood. Seeking development in the crisis and winning opportunities in confidence, the QII Group has already made preparations and gradually refined its own strategic layout. Confronted with the new situation after the establishment, the brand believes that today's apparel industry has entered a era of differentiation and survival for development. The brand has become a strategic weapon for the survival, development and competition of enterprises, and has become a sustainable development of enterprises Goal motivation! Win the Future In 2010, Qiong brand is expected to invest 350 million yuan for the promotion of the national terminal image and multi-brand operation, strengthen the construction of "Qia Brand" brand and brand visual identification system, strengthen the operation of sub-brands of " Chinese original culture, innovation and modern fashion design "as the core values ​​of the brand, build and enhance the brand licensing system. At the same time, the company will fully introduce the product planning to "focus on the beauty of Chinese men," the annual brand appeal, enhance product design quality, strengthen the construction and marketing of terminals, increase integration of brand communication, the establishment of the Chinese men's clothing industry standards. In addition, the brand will focus on brand promotion in 2010: whether it is the first-line market strategy or the optimization of the VI system; whether it is the introduction of product planning or the enhancement of the image of the terminal, the brand positioning will be clearer and the communication strategy will be more Targeted. With a strong marketing management and terminal system construction, preparation for the listing, the development of multi-brand and a series of other measures will be three-dimensional prompted the brand onto the international route. Regarding the future, the brand philosophy of Qiong brand will not change. The brand style that Qiong brand brings to Chinese men will not change. Qiong brand will not change its confidence in "building Chinese men shoulder to shoulder world famous brand". In the future, Qionglai will invest 380 million yuan in the construction of Qiaopai Building in Xiamen and set up a group decision-making management center and training base to truly realize the separation of production and marketing of the Group. It will also invest 160 million to build a modern warehousing and logistics center. At present, the company has set up a research and development base in Shanghai. In the near future, R & D centers in Guangzhou, Beijing, Japan, Italy and France will be set up to enhance the product innovation capability, shape the product personality and enhance the product competitiveness. Under the guidance of the core concept of "Chinese heart, Chinese situation, and Chinese innovation", Qionglai Group upholds the grand strategic goal of "establishing Chinese fashion, building first-class enterprises and creating world famous brand", and comprehensively expands the series of clothing products and deeply opens up the domestic high-end Costume consumer market, and then enter the international market. In the meantime, Qiaopai Group will continue to increase investment in the "Non-material Culture Research and Protection Fund" as a support for its corporate culture. It will establish a talent cooperation training program with the top 10 institutions of higher learning in the country and establish a licensee's own Talents training base - Qiong brand business school, as a strategic enterprise support for powerful personnel; with scientific and standardized management, modernization and standardization of the industrial chain, modernization and information system of office systems supported by the three major infrastructure, relying on clothing R & D, production and sales of resources, planned capital operation and set foot in the social public facilities, banking, finance and insurance and other fields, and gradually improve the licensing strategic layout, open the international comprehensive strategic plan.