First, the company history 1987 Pine Garment Factory predecessor - Dongguan Humen Sha Kok credibility of the garment factory was established 1996 "Song Ying" trademark registration 1998 covers an area of ​​15,000 square meters, with first-class hardware in Guangdong Province Dongguan City, Pine Eagle Industrial Co., Ltd. was established "Song Ying" apparel won the third China (Humen) International Fashion Fair apparel production Gold Award 1999 "Song Ying" CI image project started "Song Ying" apparel won the fourth China (Humen) International Apparel Trade Will be the gold medal apparel production 2000 "Song Ying" brand successfully achieved the product variety and market dual-conversion Song Yeung company passed the ISO09001 international quality management system certification "Song Ying" brand to participate in Guangdong Province famous products Beijing Expo "Song Ying" apparel won the first The 5th China (Humen) International Fashion Fair Gold Medal for Apparel Technology 2001 Hong Kong Songying (International) Apparel & Fashion Co., Ltd. Establishes the "Songying" Trademark in Hong Kong Hong Kong Registered 2002 "Songying" Brand was the Guangdong Provincial Administration for Industry and Commerce Bureau finds "Guangdong famous brand" 2003 former vice chairman of the Central Military Commission Zhang Zhen to Song Ying company inspection The inscription "Songying" Leisure Products has been appraised as "Famous Brand Product of Guangdong Province" and "Songying" Leisure Series as "Top 10 Casual Apparel Outstanding Apparel Enterprises in Guangdong Province" and "Songying" Brand Chairman was awarded the title of " Batch of dominant garment enterprises, "the title of" Song Ying "brand chairman won the" National Entrepreneurship Award for the textile industry in 2004 Song Ying invited Hong Kong superstar Jacky Cheung as "Song Ying" brand image spokesperson, and in the United States San Fan, Hong Kong Clothing Festival, Beijing International Clothing Fair, Dalian Fashion Festival, Humen International Fashion Fair and other professional apparel event held a large number of "Song Ying" costumes special performance information conference.Song Ying in the country's major newspapers and magazines, television stations and Various provinces and cities invested a lot of advertising, "Song Ying" costumes "extraordinary men, Song Ying costumes" advertising world-renowned at home and abroad. Currently Songying brand sales network throughout the country, major cities in Beijing, Harbin, Daqing Changchun, Dalian, Xinjiang, Changsha, Zhengzhou, Guiyang, Zunyi, Jinan, Taiyuan, Xi'an, Ningbo, Zhejiang, Fujian, Nanjing, Shunde, Shenzhen, Shantou, Hainan, Qinghai, Chongqing, Chengdu, Wenzhou and other capital cities and municipalities, the development of hundreds of stores. 二, Brand introduction 1, Song Ying brand interpretation: : Vigorous and powerful, everlasting; "Eagle": fighting the sky, flying around the world; inspired by the eagle in the torrential pine forest soar in the sky; display male unrestrained, open-minded, wise, the pursuit of relaxed and natural life. : Extremely exquisite materials and tailoring, minimalist clothing line structure unique man taste, full of fantasy, passionate ... True portrayal of the successful gentleman demeanor in Europe. 3, style style: casual fashion, elegant and noble, With royal style, full of confidence and vitality personality 4, product style: business and leisure 5, age positioning: 25 ------ 50 years of successful men 6, the product structure and price positioning and the proportion of: spring and summer : Casual shirt (150 yuan - 400 yuan) 25%, casual pants (218 yuan - 300 yuan) 20%, casual jacket (300 yuan - 900 yuan) 18% 6%) 15%, trousers (200 - 488 yuan) 8%, suit (single West and suit) (500-3000 yuan) 5%, tie, belts, socks and other Total 9% Casual shirt (150 yuan - 300 yuan) 18%, casual pants (218 yuan - 600 yuan) 18%, casual jackets (300 yuan - 1500 yuan) 20%, cotton jacket (300 yuan - 2000 yuan) 15 %, Sweaters (450 - 900 yuan) 12%, trousers (200 - 500 yuan) 8%, suit (900-3000 yuan) 6%, tie, belts, socks and other 6%.