The 18th Ningbo International Fashion Festival Ai Fabei's U-JAR Fashion Children's Wear Brand Pavilion

Create children's advanced clothing custom precedent

U-JAR from Italy was founded in the early 1970s. A group of passionate young people started their dreams in Milan. At the beginning of the brand's creation, U-JAR, in keeping with its fashion personality and adhering to the ancient Italian craftsmanship, provided tailor-made, hand-made services to meet customer needs. With its considerate service, excellent quality and good reputation, U-JAR immediately set off a trend of customization of children's ready-to-wear garments in Italy.

The brand was born in the early 1970s and a group of passionate young people gathered in Milan. In the fashion capital began their dreams. In the early days of the brand, U-JAR provided tailor-made service for customers, under the premise of maintaining fashion personality. While adhering to the ancient Italian craftsmanship, it also created a wave of children's custom clothing. Thirty years have passed and U-JAR has achieved a series of practical actions in apparel production technology and caring for children. A group of young people with entrepreneurial passion complete their dreams...
Brand Positioning Target Customer Positioning: Pursue new fashion, personality, unique taste for fashion, and fashion mother for high-end consumption.
Target customer base: The overall brand image of 3-14 years old: popular without losing personality, stylish and unique style. Its products will introduce classic khaki, rice white, black collocation series and diversified international fashion colors every season. The storefront image will focus on the display of goods and decoration with European style features.