HOKABR Red Kay Bell Women's 2015 spring "sky city" new product conference held on September 11-13

HOKABR Red Kay Bell Women's 2015 spring "sky city" new product conference held on September 11-13

HOKABR Red Kay Bell Women's 2015 spring "sky city" new product conference held on September 11-13

HOKABR red Kay Bell women's brand positioning:
1, style positioning: business, Fashion , elegance
2. Topic appeal: fashion, uniqueness, elegance, fashion, feminine, simple, romantic, noble, interpretation will be female White-collar fashion charm life.
3, product sales channel positioning: to the main agent, self-employed, joined mainly, the main consumer market to the second type of city-based, radiation one or three types of markets, with stores, stores in the shop as the main development model.
4, brand positioning: 20-40-year-old urban white-collar women.
5, price positioning: Spring and summer: 300-600 autumn and winter 400-1200
6. Brand target consumer groups: fashionable white-collar workers who pursue fashion taste, elegance, femininity, organs, bank employees, teachers, doctors, civil servants, freelancers, etc.

Red Kaibeier Women's Cooperation Hotline Cai Xuewen