Fortune Bird 2014 Autumn New Product Release

Recently, Fugui Bird Co., Ltd. held its 30th anniversary celebration and the 2014 fall new product launch. Nearly a thousand distributors and media reporters from all over the country have witnessed this grand event. The new shows of various types of "male and female prostitutes" presented a visual feast to the attending guests and won cheers.

According to Mr. Yao Yuan, Brand Director of Fortune Bird, China today belongs to the fast-rising urban upstart in the 1980s and they have become the backbone of Chinese society. They dare to practice, be bold in innovation and keep forging ahead. In the fall 2014 new product launch, the company focused its strategic attention on this group of Chinese upstarts. In response to the lifestyle and needs of the 1980s, creatively interpreted three attitudes and ideas of life, which were widely referred to by the society as "Three New Principles":

First, neo-commerceism.

Known as “the most important youth power in the current Chinese society”, the 80s not only rush about for work, but also have the liberty and romanticism of flaunting the lifestyle; they have unlimited youth, resist the pressure with bright creative ideas and passion. Rising up... It has become a "social elite" from the "Chong Hong generation" perfection, they become the main force of current consumption. At the press conference, a large number of workplaces were displayed and a new business style was tailor-made for the 80s.

Second, new comfortism.

"Slow" is definitely a strange word in today's rapidly developing society. "Live slowly" is a luxury for those who are busy at the moment. However, for the 80-year-old who knows how to live, when working, he is an elite of white-collar workers. In life, he is a young literary figure who advocates slowing down the pace of life. To live slowly is not a life of commodification, but a pursuit of balance. The speed is fast, the speed is slow, the speed is slow, and leisure time is used rationally to make sense. New comforts that slow down the pace of life and release stress will be accepted by more people.

The rich bird 2014q3 new show combines fashion and comfort, blending stylish elements, while taking into account the leisure, comfort, and giving people the comfort of pastoral scenery. Mr. Yao Yuan said that each product of the rich bird has exquisite and exquisite workmanship, fashionable style, super comfortable texture and other characteristics, creating a new lifestyle for consumers.

Third, neoclassicalism.

Most of the 80's who have already established a family have faded out of exaggeration. Both the inner and the outer are revealing a mature and restrained temperament, pursuing a quality life and emphasizing quality. Once the classics left a deep memory in their minds. After the 80s of the new era, they used their own style to deduce neoclassicism and displayed the temperament of “concision, grace, and generosity” everywhere.

According to industry analysts, Sanxin’s precise positioning of major consumer markets in China today, through market refinement, diversification, and deep-level brand strategy, integrates globally outstanding resources and injects new development momentum into the footwear and apparel industry. To come to more products, so that consumers have more diversified choices.