Underwear , a very personal feeling of the word, usually associated with a woman. But suddenly one day when you find that men have always been "underwear" underwear with shops, shops in the streets appear "personality" and "alternative." Here we introduce to open a men's underwear store in Wuhan, Li for you to disclose some men's underwear business opportunities.
franchise store
The men's underwear franchise stores located in a shopping street, the facade is not large. Orange warm color decoration style, in the early autumn cold air gives a lively and agile feeling. There is an exquisite billboard on each side of the shop door. A male model wearing a fit-under-body pant on the page behind the solid figure shows the message of leading a consumer fashion. "Love him and give him the best fit Gift "advertising slogan finishing touch. Hanging in the window of a few styles of alternative avant-garde lingerie cute and eye-catching sexy lingerie. The store space is only 78 square meters, ceiling with warm color spotlights, so that the show underwear shop is very delicate.
Business motivation
Li said that in recent years the garment industry is not very prosperous, "underwear" is one of the few varieties to maintain steady development. Intense competition in underwear market also promote the progress of men's underwear and urge more and more people began to pay attention to "the most personal care". The reason to choose men's underwear as a breakthrough in business, Wang Mei said: "Do not look at this humble thing, men need, the market is still large, why not?" So, August 1, 2006, she raised 30,000 yuan Join "SNOWWOLF snow fly wolf " began to operate.
Business management
1. "Professional" show characteristics Although the entry time is not too long, but Xiaolian talk about men's underwear has been quite "professional", she believes that "professional" is the way to win. According to her introduction, men's underwear has come out of the "four corners of the loose underwear and the rough texture of the traditional mode of the undershirt, evolved into a beautiful and fashionable pants, T-shirts, vests and so on. Currently much popular men are wide-angle wide angle pants, "a very good market." Men's decorative underwear fabrics are still traditional cotton, silk-based, but the color choices are more diverse. "In general, men's underwear pay special attention to a man's body curve, in different parts of a different treatment, waist elastic without leaving any trace, nor deformation."
Li said that because her shop started earlier, many people want to shop to learn. She is not worried about competition from peers. "Because commodities can be duplicated, people can not learn from the psychology of customers and the maintenance of customer skills."
2. Moderately leading consumer Li pointing to the window hanging a few quite "alternative" fun men's underwear told reporters that the era of development, people's attitudes are changing, the community allows a diverse pursuit of life. "Like this one-piece underwear, the price is high and needs to be customized, but still some people buy, because the mall can not be bought." She pointed to the franchisee atlas album said with a smile, "others do not have, Is not that business? "Li believes that as long as the customer's needs have been met, that is the best service.
3. Survey Understand the market will inevitably do anything wrong, business is even more so. Li pointed to the shelf at a corner of several underwear said that when many people asked her into the kind of zipper security panties and the price is slightly lower goods, because the street every day at the night market, goods back After the sale is not satisfactory, "This also tantamount to give me a wake up, when the purchase to consider the store's actual, neither ambitious nor conservative short-sighted. Want to do long-term business, or to consider the quality of the commodities in operation And grade, focus on differentiation. "
Shop advice
Men's lingerie shop season is not obvious, relatively speaking, festive sales will be better, many people will take advantage of festivals to buy underwear as a gift. In addition, the operating profit margin of men's underwear is generally about 60%.
For details, please visit "SNOWWOLF snow flying wolf" website http:// query
Or call the headquarters to join the Advisory Tel: / turn 806
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