With the rapid development of the Internet age, many industries have also been a qualitative leap in the underwear industry is one of China's garment industry's most promising industries, many people are focused on the underwear industry, in the end how the Chinese underwear market, those who have Underwear brand to join, like love, Sissi , Triumph and other brands in China, how the prospects, read the following analysis, these problems will be solved.
In 2007, over 3.2 sets of new underwear per capita were purchased by women, and in 2008, more than 6.3 sets of new underwear per capita were purchased by women. In 2009, more than 6 sets of new underwear per capita were purchased by women. According to the latest data released by the end of 2010, China's per capita consumption of women's underwear has more than 8 sets, a good underwear seems to have become a good woman's standard.
China is a big country with a population of 1.3 billion, and the underwear consumption of 300 million women of the same age is very strong. According to the data disclosure, only a bra consumption, in 2009 more than 800 million, annual sales of more than 200 billion yuan; in 2010 more than 1.2 billion mark, with annual sales of nearly 300 billion yuan. Women's underwear is much more than bras, but also includes underwear, hot pants, suspenders, bellybands, swimwear and much more. In addition to swimwear, the other types of underwear are for women most of the time.
Female underwear occupy 80% of the entire industry market share
In the lingerie market, women's underwear accounted for 80%! Women's underwear are consumables, the life cycle is very short, coupled with the concept of underwear itself contains the human body, embodies the pursuit of women's fashion life, a huge market space. Globally, the well-known brand of women's underwear, the fashion industry has given women a very high status and evaluation of underwear. In the West, underwear consumption accounted for a considerable proportion of clothing consumption. For example, in France it is 22% and the annual amount spent by French women on underwear is about 1.7 billion euros. British women spend 112 euros per person per year on underwear, while Chinese women spend less on underwear than the world average. Comparing the above statistics, we can see that China's underwear market has huge room for future development and China will become the largest market with the largest and most promising potential in the world in the future.
Experts point out that the next 3-5 years will be the full eruption of the market for women's underwear. By then, the growth rate of consumption of Chinese women's underwear will be as high as 20% with a total sales value of 800 billion yuan. The huge market gap calls for more entrepreneurial groups to fill up.
Recalling 2013, it is undeniable that the underwear market is still the most consumer potential in the knitwear market, but also the most powerful piece of demand. As the market gradually subdivided underwear, underwear in accordance with the demand is divided into bras, underwear, home service, thermal underwear, body lingerie, lingerie six categories. Which bra accounted for 60% of underwear consumption, is the most important underwear.
China's high-end underwear market is constantly expanding. China's underwear market with annual sales of 100 billion or more, and the annual growth rate of nearly 20%, the demand for high-end underwear will be more and more high, the market share will be higher and higher, the growth of high-end underwear The rate will be beyond the level of low-end underwear.
With the improvement of people's quality of life and the awakening of consumer awareness, consumers pay more and more attention to underwear, especially women's underwear requirements are also getting higher and higher. Underwear upscale, fashion and personalization is becoming an important feature of the underwear market upgrade changes.
Hollow Conjugated Polyester Staple Fiber
Hollow Conjugated Polyester Staple Fiber
Hollow Conjugated Polyester Staple Fiber
Suzhou Makeit Technology Co., Ltd , https://www.psffiber.com