MENTVEES product positioning core - micro-fashion

Micro-fashion concept, initially by the famous fashionista, has the "Taiwan's first beauty anchor," said Patty Hou, this is a new fashion concept, access to the new generation of fashion people's identity, has gradually become the current mainstream fashion. Micro fashion connotation: personality, independence, exquisite. Micro fashion features: lower the height of fashion, practicality, meet the needs of the audience, more acceptable. Micro fashion market operations Features: Updated faster mode of operation, the overall unity of the same, showing the best visual beauty. Target customer groups - the core customer age 25 - 30 years old, extending the customer age range 20 - 35 years old. MENTVEES in-depth understanding of the details of the various target groups of life, to grasp their psychological needs. To "personality, independence and exquisite" as the product design concept, mix and match the overall visual beauty as the product of the combination of principle, attention to detail the delicate embellishment. Not rigidly adhere to a single style, focusing on the target customer groups for each life scene, providing them with close to life, highlight the personality of the dress effect. Products reflect the rapid update on the operation of the characteristics of each quarter, using uninterrupted new listing model to meet the changing target of the individual needs of the customer. MENTVEES divides the life of the target customer group into two sections: work and leisure, and develops the two systems of products according to the two sections: modern gentleman - workplace style and fashion style - street style make They are always in the crowd's focus both in the stressful silence in the writing room or in the nightclubs, all of which are the guides to fashion trends. Modern gentleman - workplace up to people modeling achromatic black, white, gray or soft neutral color as the keynote, with colorful or simple style shirt, T-shirt, then embellished with exquisite tie, bow tie, bag Bags, etc., will make publicity implicit introverted personality. Modeled on the Slim neutral style (Victorious theme success), with a slightly relaxed casual style (Elegant theme elegant), suitable for different occupations and body. The main products: suits, casual clothes, knitted jackets, shirts, T-shirts, windbreaker, leather, pants. Fashion Style - Street style bold bold exaggerated style, intense collisions of color. Completely break the inherent style, based on personal stature, character, preferences, to create a self-proclaimed self, a shape of their own only. Using a large amount of elastic fabric to emphasize the muscular tension of youth as the main style (Tens of Ecstasy theme). At the same time with some loose casual knit jacket, as a relaxed and comfortable style (Stellar theme protagonist). Both styles can target different customers, but also can mix and match the unique effects, the formation of the East-West dress style collision. The main products: jackets, knitted shirts, short windbreaker, cotton feather clothing, T-shirt, leggings. The above four systems of the four styles, you can carry out the boundless mix and match, and then embellishment of brand-specific accessories, so that customers fully free to play, to create an unexpected shape.

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