Women's final consumer is the majority of ordinary people. Naluluo Hong Kong customer satisfaction strategy is to adhere to the customer first, customer first philosophy, and always aim to consumer satisfaction strategy. Nalu more customers such as this first, the concept of customer supremacy throughout Nalu multi-enterprise procurement from the final sale of goods to the entire process.
(1) fully understand the customer's value: Naluluo store customer value is not the amount of his purchase but the total amount of his life, including himself and friends and family members of the word-of-mouth effect. Women's wear on the body, to some extent, clothes are worn to others to see.
(2) fully understand the value of customer satisfaction: there is a causal relationship between customer satisfaction and corporate profits, and the relationship between loyal customers and corporate profits more closely. Nailu more practice shows that more than 90% of the profits of manufacturers, 10% brought by the average customer, 30% brought by satisfied customers, 60% brought by loyal customers. As the brand women joining service restaurants, cultivate a group of loyal customers is not easy.
(3) Nalu more establish "customer first" business philosophy: Nalu and more ladies chain, the establishment of "customer first" business philosophy is in the entire franchise business process, including product design and production , Transport, purchasing, sales should take the next link as their own customers, in good faith for their service.
(4) Na Lu more customer satisfaction measures:
â‘ approached the customer, understand customer needs and expectations. First of all, from the standpoint of the customer, use the method most direct and in-depth to find the customer's expectation on the company, the commodity and the employee. Second, to eliminate the asymmetry of information between businesses and customers. Many operators complain that their customers are getting more and more critical. However, from the point of view of customers, customers feel that they have no respect from the company. An important source of such information asymmetry between enterprises and customers is that entrepreneurs are It looks at the issue from its own standpoint, but lacks a kind of "transposition" thinking.
â‘¡ emphasis on customer satisfaction, "a crucial moment." "Critical Moment" is an important service management terminology that impresses the company's behavior on customers at the moment when customers visit any of the company's departments. The "moment of truth" exists when a customer purchases a product, and also exists at the time of delivery, both when the customer complains and when the after-sales service is performed, and when the critical moment exists in any customer's dealings. Corporate culture, corporate image, corporate reputation, in many key moments in the formation.
â‘¢ train a well-trained workforce. In the operation of enterprises, the problems of human beings account for more than 80% of the total problems of the enterprises. Therefore, the staff education and training department is at the core. The training should enhance the staff's overall adaptability and ability to deal with problems independently from the procurement, transportation, storage and sale of women's wear, shopping guide for ladies, to the skills, skills and desk-work assignments of different commodities in the horizontal direction.
Jacquard,Embellished Lace Fabric,Polyester Waterproof Fabric,100 Polyester Jacquard Fabric
Shaoxing MingFang Textile Co., Ltd , https://www.printingsfabrics.com