The launch of the “king of the third line” strategy – Boyang Group's ITISF4 ISF Men's Wear 2013 Autumn and Winter Conference was a complete success

Grand ITISF4 Ives brand show

The theme of the conference was "Folders Win, Feast of Opportunity". In addition to a large number of fashionable and eye-catching autumn and winter new product releases, ITISF4 Ives also joined forces with its strategic partners to gather and participate in the conference. The full introduction of the menswear market development and new opportunities. Mr. Xiang Jiangpeng, General Manager of ITISF4 Ives, and Mr. Liu Jianhai, Founder of ITISF4 IFS Strategic Marketing Organization (Shanghai) Enterprise Management Consulting Co., Ltd. attended the conference.

The ITISF4 Ives conference attracted nearly 400 dealers across the country

At the press conference, Bo Yang Fashion Group opened with a series of exciting brands, dancing lights, infectious models, fashionable styles, and classic tailoring, bringing endless visual celebrations to the participants. Hey, also let the participants understand the Bo Yang Group as a clothing giant companies for the brand, for the product, the relentless pursuit of quality.

ITISF4 Ives Men's Men's Wear - The key to supporting the brand in the "Three-line King, Three-year Thousand Stores" strategic cooperation program

At the meeting, the general manager of ISISF4 Ives spoke to Mr. Jiang Peng, focusing on the overview of the Boyang Group and the ITISF4 Ives brand. Bo Yang is one of China's few giant clothing company groups. The industry involves garments, home textiles, real estate, finance, and business investment. Bo Yang was founded in 1958, holding more than 30 companies and employing more than 16,000 employees. With an amount of over 10 billion yuan, it has created such well-known brands as Boyang Home Textiles and Tang Shi. ITISF4 Ives is one of the six famous brands owned by Ningbo Boyang Apparel Group. It is a fashion men's brand launched by Boyang Group following “Tang Shi” and it is also a collection of “Three Kings, Three Years of 1,000 Stores”. The strategic cooperation plan focuses on supporting brands.
Next, Mr. Liu Jianhai, founder of the collection (Shanghai) Enterprise Management Consulting Co., Ltd. conducted a wonderful analysis and explanation on the industry dynamics and competitive situation of the Chinese menswear market, and won applause from agents and franchisees. Mr. Liu Jianhai stood at the height of the market, combined with years of experience in the apparel market operation, from the perspective of the development history of the menswear market, the current competitive landscape, and future market opportunities, agents and franchisees comprehensively analyzed the future of the men's clothing market. Wealth opportunity.

Mr. Liu Jianhai, founder of the company (Shanghai) Enterprise Management Consulting Co., Ltd. made a keynote speech

The strategic cooperation plan of “Three Kings, Three Years, One Thousands of Stores” co-launched with ITISF4 Ives is precisely a concerted effort against this market opportunity, whether for ITISF4 Ives or for agents, It is a good opportunity for the brand to take off and enjoy the "feast of opportunity."
After analysis of the market and the analysis of opportunities, many agents and franchisees from the second and third lines have spoken and issued opinions and suggestions on the occupation of the third-line market and expressed their confidence in becoming bigger and stronger. Finally, ITISF4 Ives introduced the plan for autumn and winter commodities to the agents and franchisees in detail, and issued a preferential policy for product ordering in the new season, attracting many agents and franchisees to communicate and negotiate.

Collection team negotiating with dealers

The dealers were inspired and confident, and they signed on the scene.

Mr. Liu Jianhai took office and awarded prizes to on-site contract dealers

With the release of the curtain of the conference, the ISISF4 Ives branding conference was a complete success.

Collection and Ives team came to power to thank and pay tribute to the participating dealers

Collecting photos with Ives team to celebrate the success of this event