What is the success of Shengze fabric "pop" butterfly?

In 2008, it is an extraordinary year for the textile industry. After the appreciation of the renminbi, rising labor costs, the impact of the financial crisis in the United States and the ups and downs of export tax rebates, people are eager for a turnaround. It is also true that industrial upgrading and product innovation seem more urgent. Quality, product innovation, rapid response, service once again become the key word to lead the transformation and upgrading of the textile industry. This once again confirms the scientific judgment put forward by Du Chau, president of China National Textile and Apparel Council, that it is necessary to raise the "two contribution rates" to raise the brand contribution rate and the contribution rate of science and technology to products. Against this background, the first batch of "China Popular Fabrics Purchase Base" jointly launched by China Textile Industry Association, China Textile Information Center and National Textile Product Development Center came to light and Shenghua China Oriental silk market. Insiders pointed out that this means that China Eastern Silk Market as a textile industry fabric innovation and research and development model base and leader, will become a powerful promoter of the development of domestic textile fabrics. The "new task" of the old base is in Shengze. It is hard to say that a small town has achieved an industry or an industry has made a small town. Because, open Shengze history records, you will find small to large, from scratch, silk, textile and has been closely linked to the town. Since the reform and opening up, the town has 129 enterprises in 195 fabrics finalists in China popular fabrics, creating a regional finalists and the total amount of the finalists of the fabric of the country; Xiangsheng, Fuhua, Wenxing, Xing, China Xinhua, Shenghong, Fangyuan and other eight enterprises to become a national textile product development base of enterprises and the formation of a number of best-selling market brand-name products; Shengze for four consecutive years launched the trend of China's fashion fabrics release activities, and become the National Textile Industry Cluster In November 2007, China • Shengze Silk Chemical Fiber Index was officially released to the world by the Ministry of Commerce and became the first batch of textile index in China. This year, the chemical fiber woven fabric made by China Oriental Silk Market Coding standard officially included in the national standard series, a unified standard of the national chemical fiber fabric ...... These figures tell people Shengze in the development of new textile products, development of textile industry standards, cultivate textile brand, and continuously improve the overall level of the textile industry and expand Achievements in the voice of the industry. However, in the current global textile market affected by the financial crisis in the United States, the products are not of high technological content, low added value, lack of product development capability, many primary products, and many enterprises have basically no problems with their own product development systems and quality control systems. The more prominent, a restraint Shengze textile industry to a higher level of development bottleneck. Which accounted for 80% of the textile industry, small and medium-sized textile processing enterprises more serious problems, expert analysis, because they can not put limited funds for product development and quality control system building, which led to a low level of fabric research and development , Long cycle, failed to value the latest products and trends in sync with the world. Eventually lead to blind sample processing, high-end fabric production has not yet reached the scale. Therefore, it is an urgent issue to speed up the adjustment of industrial structure, upgrade the product quality, increase the added value and technological content of products, strengthen quality control and enhance the international competitiveness. Needless to say, China Textile Information Center and National Textile Product Development Center are trying hard to find a solution to the construction of "Chinese popular fabric procurement base" and the establishment of textile innovation service center. According to reports, "China's popular fabric procurement base," a scientific and rigorous evaluation criteria, including the number of companies and market size, brand influence, industrial resource integration capabilities, popular product development capabilities, product quality management, corporate social responsibility implementation process, Personnel training mechanism and many other factors. China Oriental Silk Market officially listed as the first batch of "China's popular fabric procurement base" will be hosted by the local textile enterprises to guide the expansion of the focus from the amount of quality improvement, and promote market transformation and upgrading, to meet the needs of the modern level of trade in the market Public environment. Innovation is the core "China Fashion Fabric System Engineering aims to establish a new market service environment and development model through the application and promotion of the system in the professional procurement market and industrial clusters to better enhance the overall innovation capability of clusters and markets." China Textile Information Center, National Textile Development Center, told reporters. The "Textile Innovation Service Center" series of work, it is China Textile Information Center, the National Textile Products Development Center under the system engineering carried out around the product innovation and market upgrading needs to help China's eastern silk market in the next three years as the first A stage of development, the system to carry out innovation and product stability to improve the work through specialized personnel training and quality management to improve the prevailing Shengze enterprises and markets are generally facing the disadvantages, while the local industry for professional investigation and assessment , Timely put forward suggestions on industrial early-warning, improve the soft competitiveness of the industry, maintain the sustainable development of regional industries, make full use of the advantageous resources of China Textile Information Center / National Textile Product Development Center and organically integrate with the public service of China's eastern silk market, Product design and development process of added value and quality of stability. Experts point out that to nurture a group of independent innovation and fabric development capabilities of enterprises and establish enterprise product innovation system is the key issue facing most of the enterprises in China, so emphasis on textile fabric designers, to seek a reasonable mode of training is the textile industry can The driving force behind sustainable development. In response to the lack of professionals in China's textile industry, neglect of training methods and other issues, as early as 2007, Shengze and China Textile Information Center has launched a strategic resource plan for textile innovation, aimed at accelerating the textile and garment designers national vocational qualifications The identification and construction of textile fabric appraisers. It is understood that the first phase of the textile industry personnel resources strategy has been under the guidance of China Textile Industry Association, the Wujiang City Government, Shengze Town Government and the China Eastern Silk Market Management Committee and China Textile Information Center, the National Textile Development Center and other industry institutions Jointly establish a training platform for the development of textile personnel, carry out planned and step-by-step training of professionals. The goal is 100 years to complete the training of 100 national and 600 national qualification fabric designer and declare the appraisal work. In fact, not only that, this year, Shengze has set up a post-doctoral workstations in the textile industry and organized "100 Masters Bo Shengze line" activities, to create the conditions for the introduction of high-end talent. In addition, the construction of China's popular fabric systems engineering will carry out the quality control of quality standards and testing, product quality testing services, quality management services and enterprise laboratory construction services. In the brand promotion, through the exhibition platform to promote local products, to carry out China's popular fabric tag and the "silk weaving" joint promotion; strengthen the construction of the brand of origin, cooperation with other industrial clusters to carry out upstream and downstream interactive cooperation to improve products and markets Influence. As for the construction innovation of China's popular fabric procurement base, Zhang Jiankun, deputy director of China Eastern Silk Market Management Committee, told reporters: "Through the cooperation with professional organizations, we jointly plan to set up textile product innovation service center, and through product innovation service center Establish and coordinate development, promote quality management and social responsibility, promote the transformation and upgrading of the market, systematically carry out the research and release of trend trends, product innovation, quality and testing, marketing and corporate social responsibility building around the needs of product innovation and market upgrading And other aspects of work, and effectively Shengze region's enterprises and markets to provide specialized guidance and services.

This entry was posted in on