[China Glass Network] There are many factors involved in choosing a better advertising solution for an enterprise. It doesn't just depend on your configuration and management experience in advertising campaigns, it's not just about spending. The following 5 steps will help you choose a better ad to promote your business.
· Step1 – define your customers
If you want to make effective use of every advertising cost you pay and get a large customer conversion rate, then the first thing you need to do is define your customers (who, what location, what kind of interest, they will Related activities involved, etc.).
Step2 – clarify your goals
You want to know what your final goal is? For example, let consumers go to my store to consume, or complete a survey or become friends, increase interaction, and so on.
· Step3 – Develop your advertising budget
The advertising budget will determine which advertising program you are taking. The small budget will only be able to adopt a simple advertising scheme, and this small budget advertisement will not be impressed by the market when it operates between the advertising providers. Large advertising budgets allow you to experiment with different advertising schemes flexibly, although complex reviews may be required or more contracts with advertising vendors may be required.
Step4 – Identify your position in this advertising cycle
20% of the programs are applicable to 80% of enterprises. According to the 2011 Advertising Industry Report and the advertising statistics report, this universal law is reflected. The programs that apply to the enterprise are probably:
· Water testing program: for companies that have never done advertising and only a small amount of advertising funds. Most companies consider search advertising solutions in this case. They work with search companies that offer popular search, self-management tools, and pricing.
· All-round advertising program: Applicable to companies with sufficient advertising funds and dedicated to ensuring that advertising is everywhere and consumers can notice. You are more likely to plan a branding campaign or an activity that is difficult for CPAs to estimate. Search, ad networks, publishers, daily deals, or social marketing will be your advertising choice. Often, more popular and typical publishers and ad networks are chosen.
· Pay-per-click program: For you to have a large advertising budget, you can negotiate with various advertising network providers. If you only pay for clicks and you have a small budget, then the affiliate website will be your choice, because the way you trade websites every day will be too expensive for you. The advertising service provided by affiliatedirectory.com is a good choice.
Communities or local promotion programs: You want to reach out to a specific community, or try to create opportunities to reach out to this particular group using a variety of options such as search advertising, web media, social networking sites, or daily trading sites. Local mainstream media can be found online. For most businesses, the Big4 website is an optional advertising social site.
· Less travel and an easier way: Take the time to research and review some niche websites to add to your current advertising strategy. You have a huge budget and continue to look for alternatives. You can find someone to handle the advertising campaign or hire an agency to do the job for you.
Step5 – choose the network you like
It is important to understand the operational processes of these advertising providers. Suppliers are usually divided into the following categories:
Search advertising networks such as Google, YouTube, Baidu, Bing. These ad networks are often known for selling or renting ad space in text format. They also support other formats, including display ads and video ads. Some also offer The remarketing feature allows the web to provide interested advertisements to users through their browsing and search history. Ads are charged per click. Ads will be based on your consumer's keyword search pattern, age, location, language. And the type of content consumption, etc. If you need it, these ad networks provide a number of tools to help you manage and report on your advertising status (ad creative, post-tracking, editing an ad campaign, bill payment, etc.). Applicable to those who are “advertising newcomers†and an important part of the advertising strategy portfolio of most advertisers.
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