The United States Cotton Corporation and the International Cotton Association recently completed a global consumer survey that summarizes this somewhat insightful survey of consumers around the world about fabric and purchasing preferences. Since 1999, both American Cotton and the American International Cotton Association, both industry associations, have been conducting research projects on global lifestyle research covering lifestyles, apparel buying habits, buying interests and purchasing attitudes. The study plays a decisive role for retailers and producers in understanding how consumers buy and buy behavior globally. The latest Global Lifestyle Survey was completed this year covering 10 countries including Brazil, China, Colombia, Germany, Thailand, India, Italy, Japan and the United Kingdom, and is investigating for the first time in Turkey. The survey is conducted in person or by telephone. The latest Global Lifestyle Survey focuses on shopping and fashion, quality and fiber, denim and stretch, and eco-friendly apparel. Which of these consumer habits and preferences do these research reveal? Over 60% of consumers (62%) worldwide love or love wearing jeans. German consumers are the most loyal denim fans. Up to 88% of consumers love or love wearing denim, only 3% believe that denim does not suit them. In the United States, 78% love or love jeans, only 3% do not like wearing jeans. In Brazil, 72% love or love cowboy, only 3% do not like cowboy. In Japan, 69% love or love wearing jeans, and only 7% do not like it. In Colombia, 67% love or love jeans, 3% do not like it. Consumers worldwide are looking for easy-to-manage clothing, including functional garments that fight wrinkles and stains. Eighty-three percent of respondents in Thailand say they are willing to pay higher prices for easy-to-manage clothing. 80% of consumers in Turkey are willing to pay higher prices for anti-wrinkle clothing. In Brazil, 78% of consumers are willing to pay higher prices for anti-pollution clothing. 60% of Germans and 53% of Britons expect waterproof clothing. Which country consumers are most willing to check before buying ingredients and washing labels? 69% of Chinese check the ingredient label, 59% view the washing label. In Japan, 63% checked the ingredient label and 53% viewed the wash logo. Consumers in Colombia and Brazil are least likely to check the ingredient label and the wash logo prior to purchase. In the United States, 50% of people check the ingredient label before purchasing and 36% check the wash logo. Consumers have a preference for apparel fabrics. Twenty-five percent of the respondents referred to polyester fiber as to whether or not they are wearing a fabric of a certain texture. Overall, 44% of consumers said they voluntarily avoided one or several fibers when buying clothing (a slightly lower percentage than 46% in 2006). In Germany and Italy, the highest level of proactive choice for apparel fabrics, consumers in both countries consider polyester fibers as the fibers they most want to avoid. Among Turkey's consumers, 83% avoid nylon and 61% avoid wool. Global consumers have a good understanding of the advantages of cotton. For example, the traditional cotton classic, soft feel, good air permeability and high quality. Consumers in Europe generally positively affirmed the response to cotton: the highest evaluated by the Italians is the breathability (92%) of cotton and the classic (87%), while the highest evaluated by the Turks is the soft feel of cotton (84%) and comfort Sex (78%). It is clear that natural fibers such as cotton, silk and wool are more environmentally friendly than synthetic fibers. Although Colombia and Thailand have higher awareness of polyester and elastic fibers than other countries in the survey (40% consider polyester fibers harmless to the environment and 36% for elastic fibers), both of these figures are far Less than 75% think cotton is harmless to the environment. Consumers worldwide are most concerned about water quality, child labor, global warming and food preservatives, but less concerned with declining use of agricultural land, insecticides used in cotton cultivation, dyeing and finishing in apparel processing, and petroleum, chemical agents consumed by synthetic fibers , GM clothing.