Fall 2008, Milan - REDA, based in the Biella region, has always been committed to the production of high-quality fleece fabrics, all four generations of whose family are renowned for their luxury menswear brands. REDA at the recent Milan textile exhibition Milano Unica, released 2009-2010 autumn / winter men's new fabric series. The new REDA has its own unique product quality - its fabric is fully interpreted and loyal to the concept of "light winter". The launch of the fabric has a good cold. Tough wool texture can perfectly resist the cold. In addition, thanks to innovative finishers, fabrics are added with elements such as silk and cashmere to keep the fabric warm and light. Visual weft contrast to a contrast of light and shadow, improve the gloss of the fabric, resulting in a brisk touch of non-profit grip. Another group of similar color fabrics, from gray to beige color gives a natural, warm, refined and reliable feeling. In this series, REDA's fashion design department reinterprets the concept of "patterns from its own archive" to ensure the evolution of classic styles. New products adhering to the essence of the original paragraph, but also to meet the fashion needs of consumers today, the classic yet stylish, the "retro" concept fully upgraded to a new level. REDA 09-10 autumn / winter new product, is a successful example of innovative cooperation between traditional craftsmanship and technology trends. The clever combination of practicality and luxury is the best expression of afordable luxury: a true, understated luxury should cover all kinds of understanding and perception, while at the same time Precise selection of raw materials, strict adherence to ethical practices and respect for the environment in the production process.