Hand in hand storm, Zhongzhi casting brilliant! China Textile Association home service professional committee since its establishment, led the industry members continue to carry forward the home culture, the interpretation of the industry classic. Just as the concept of "home service" in the industry is in full swing and the culture and concept of home service are becoming more and more popular, the professional committee of home service set up the first domestic industry festival - China Home Service Day and has been identified as 9 On the 15th, 2008 is the first. Since then, taking the concept of "promoting the home culture of China" and advocating a harmonious home life as its purpose, the "Chinese Home Service Day" with the theme of "Millennium Home Culture and One Product Home Service" was born.
July 4, the first 9.15 China Home Service Day start press conference was grandly held in Guangzhou China Hotel. The meeting was sponsored by China Textile Commercial Association, undertaken by China Textile Association Professional Services Committee, Zhongshan Kangniya Garments Co., Ltd., Shenzhen Kaidi Industrial Development Co., Ltd. and Shantou Hongxing Garment Co., Ltd. American Standard Garments Co., Ltd. special co-organized, underwear Shantou Ru Sifen co. Li Jianhua, president of China Textile Commercial Association, executive vice president of China Textile Commercial Association, Peng Guifu, president of China Textile Association Home Service Committee, leaders of CPPCC Guangdong Province and representatives of home service enterprises, as well as representatives from Tourism Satellite TV, Guangdong TV Station, China Southern Television, Hunan TV, Guangzhou TV, Shenzhen TV, Shantou TV, People's Daily, Netease, Sohu.com, Hong Kong Wen Wei Po, Macau Daily, Guangzhou Daily, China Fashion Week, China Underwear Fashion Network and China Textile Daily More than 100 network journalists attended the press conference.
Launching Ceremony
Press conference, the home service company Connie Ya, CEO Shi Mei Jian President introduced the China Home Service Day was founded and the first Home Service Day, the overall activities, features highlights, Kaidi company chairman Ma Qing introduced the establishment of home service love charity foundation and China Home service hope primary school preparation, Finnish company general manager Zhou Demao announced in July held the Chinese home service photography contest arrangements.
Home service corporate representative Connie President Shi Mei Jian
The first 9.15 Chinese Home Service Day series of activities include:
First, to build China's home service hope primary school, highlight the industry's social responsibility;
Second, hold the Chinese home service photography contest, to promote harmonious "home culture";
Third, holding China's top ten apparel brand selection activities for the vast number of consumer recommended home service representative brand, and establish the correct concept of consumption;
Fourth, holding 9.15 national home service terminal celebration activities, a total of celebrations, to create a national consumer boom;
Fifth, held 9.15 celebration cum awards show, to create China's home service grand ceremony, launched the first peak of China's home service day.
Kaidi company Ma Qiang rendered chairman
In order to further promote home service, guide the general consumer awareness of consumption, establish the overall image of the home industry, we have created this festival. It is the first in China to be named by the industry and a common holiday for all the people in the country. In order to meet this holiday season, we have carefully planned a series of activities, starting from June in September, three consecutive months of propaganda campaign, the daily service of home information spread to every corner. Activities planned to home culture and love as the main line, "Millennium home culture, a home service" slogan for the first home service day theme. First of all, at the start-up month of June, coinciding with the love of the Chinese family in the National People's Games, the Professional Committee of Home Service identified the funds collected since the founding of the Home Service Love Fund for the construction of China Home Clothes Hope Primary School , For the people in the disaster area home service industry a love. To this end, we organized the home service brand enterprises to carry out the "love dedication, help back to school" charity charity sale of Chinese home clothing and initiatives, "Ten Love donation" activities. Caring charity sale, mainly through the home-service brands to launch its home wear sales terminals across the country to carry out the sale of all sales profits into the home service love fund for the preparation of disaster areas schools. Ten yuan love donation activity is called on businesses in organizing all kinds of activities, meetings, convened all participants a total of love, each ten yuan, focusing on participation.
In July, we planned to hold the China Home Photography Photo Contest, which is a large-scale event targeting the vast consumer population of China. The purpose is to enable consumers to understand the home service, home service brand awareness, business and consumer interaction. Consumers can not only through the market sales terminal stores, but also through the NetEase woman channel website upload platform, pass their own charm home service.
In August, will carry out "China's top ten home service brand" contest. The selection of activities of its significance, the purpose is to better guide consumption, so that consumers establish the correct concept of consumer apparel, home service brand recognition, while improving China's home-made clothing business brand awareness, to play a dominant home furnishing service enterprises Demonstration leading role in promoting the home wear industry, the benign and rapid development. The result of the selection is scheduled to be released in early September and a grand ceremony will be held on September 15.
In front of a series of activities launched, mainly for the first "9.15 China Home Service Day" to make all-out propaganda campaign to enrich the festival content, to enhance the overall image of China's home wear industry, to attract more consumers to understand this full Warm family culture of new industries, creating a nationwide home culture. In the climax of the event, September 15 we will organize members in the country home service sales terminal, a unified image, a unified slogan, unified activities. That day, the overall style of the home wear industry, the overall strength will be fully demonstrated in front of consumers across the country. In addition to the unified image of the slogan, the whole day will also be held to "serve the blessing to" China's home service to send gifts to celebrate the festival, active terminal activities, so that more consumers involved. At the same time, we will also set up the main venue and sub-venue for the event. Through the continuous and echoing activities in all parts of the country, we will make our holiday more sensational and spread the flavor of the domestic service culture throughout the country. September 15 the same day, we also initiative, starting from their own, home service uniform employees wear home clothes to work, enjoy the happy work and feel comfortable life.
On the night of September 15, a grand gala to celebrate the first "China Home Service Day" and awards ceremony will be held. This is the first large-scale party organized by the Association of the first industry festival, by the national clothing industry, the major media and consumers in the country to participate in a large party. The evening will be held in China Home Lifestyle Photography Contest and China's top ten home service brand awards ceremony, and will interpret the modern fashion home life scene shows the home service interpretation of the home cultural connotation. At the same time, the venue will be broadcast from June to September the entire home service day summary of the activities, all guests, the media, businesses gathered together.
"9.15 China Home Service Day" is not only an industrial activity, but more importantly, it is directly facing the vast number of consumers. The life advocacy, consumer guidance and publicity effects triggered by it are immeasurable. Let us all care for the family, people who love life are concerned about the first 9.15 China Home Service Day, to welcome its arrival!
Backtracking:
From the ancient linen clothes to modern home service, the family's emotional sustenance - home service has always been the desire of the people, the pursuit. It refers to the home and around the range of living, work, leisure and sports, including bedroom rest, hall meeting, courtyard work, club sports, community activities, home apparel, it makes people taste the family fashion and affection Time, people enjoy the spiritual world of home culture. It originated in the 1980s in Europe and the United States, introduced to China in the nineties. More than a decade, the home service in the design, raw materials, finished products processing, marketing channels, brand promotion and other aspects have varying degrees of development, the products are sold in major cities throughout the country and exported to foreign countries for our workforce to solve the employment, Export earnings, economic development and made a positive contribution. Home service is a rising industry in the apparel industry in recent years, with great potential for development. According to incomplete statistics, more than a thousand enterprises specializing in the production of domestic service have gradually formed industrial clusters. Guangdong, Zhejiang and Shandong provinces have relatively concentrated production bases for household clothes. The most concentrated are Guangdong Province, with the most complete industrial chain , The largest industrial base in Shantou City, Guangdong Province. Can be seen, no matter from the industrial scale, or from the perspective of the industrial chain, home service as an independent clothing sub-industry has become an indisputable fact.