TRANDS will build 20 to 30 men's flagship stores in the next five years

TRANDS General Manager Shi Xiaodong

China's largest apparel company has stepped up its pace in distribution terminals. Recently, TRANDS (Creation) announced that it will invest 10 million yuan in Beijing Financial Street officially opened its flagship store. This is the second store opened in the capital after Beijing Jingxi Hotel. Shi Xiaodong, General Manager of TRANDS (Creation), disclosed that: "In the next five years, we plan to invest billions in the Mainland to establish 20 to 30 men's flagship stores in China's first-tier cities, which will account for the vast majority of China's high-end menswear market."

It is reported that TRANDS (Creation) has completed the layout in Dalian, Shenyang, Beijing and other cities, a total of four flagship stores, a total investment of 100 million yuan. In the second half of this year, TRANDS also plans to enter the Shanghai market.

In Shi Xiaodong's view, high-end, characteristic brands, its stores must also be unique, tasteful, and life-oriented. Only when a flagship store is opened, the brand's radiating power and characteristics can be highlighted. Its culture, concept, and connotation, especially its appearance, can also be reflected. And choosing a big city is also taking into account the high-end brand positioning of the product itself. The success of the flagship store in Dalian in spreading the TRANDS brand or sales revenue has provided TRANDS with the best support for opening flagship stores throughout the country.