The First Sinopec-MacDonald Automotive Restaurant Opens to Expand the Country

Yesterday, the first Sinopec-McDonalds gas station “Dressed” restaurant settled in Changping Shahe East Gas Station in Beijing. This is the first restaurant since McDonald's and Sinopec reached a strategic alliance in June 2006, and is also McDonald’s in China. The 16th car restaurant.

Shi Lesheng, chief executive of McDonald's (China) Co., Ltd., said that in the next year to one and a half years, it will cooperate with Sinopec to open 25-30 "get-through", Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu, etc. The eastern region is the focus of development, but at the same time it will consider Central China. Analysts believe that this is a change in McDonald's development strategy in China. In the past few years, the number of McDonald's and KFC stores in China has gradually increased. At the end of 2006, there were more than 780 McDonald's stores, while KFC exceeded 1,500. So McDonald's chose a successful car restaurant model in the United States and many overseas countries.

Xeroxen said that McDonald's is very optimistic about China's auto restaurant market, in the future of the store plan, "get fast" to account for 50% -55% of new restaurants. In addition to Sinopec, McDonald's has also cooperated with Dalian Wanda, Fanhua Construction, Oriental Homeland, Shimao Real Estate and other commercial real estate companies.

It is understood that "Take come fast" is synonymous with McDonald's car restaurant, so far 30 years of history, in 2005 McDonald's first "Laushui" restaurant settled in Dongguan, Guangdong, followed by Guangdong, Shanghai, Zhejiang, Hainan and other provinces The city opened a total of 15 "driving speed" restaurants. Changping Shahedong Gas Station This restaurant is the first company that McDonald's has cooperated with Sinopec, and is also its first car restaurant in Beijing.