From brand to international Shanshan to lead the second wave of garment industry

At the just-concluded 2007 China Beijing International Garment Expo, the Shanshan Grand Pavilion featured multiple brands and international themes, demonstrating the Group's strong design capabilities and innovative spirit and becoming the biggest highlight of the CHIC show. Jiang Hengjie, executive vice president of the China Garment Association, said that Shanshan's strategy is becoming a benchmark for the Chinese garment industry, and more and more companies are moving toward multi-brand and internationalization.

From the proposal of the brand strategy to the success of the internationalization strategy, Shanshan has led the second wave of Chinese garment industry.

The Shanshan Group, which is based on China's well-known trademark and China's famous brand Shanshan, has continued to innovate and innovate. It has created more than a dozen of the industry's first and has always been the most concerned company in the textile industry.

In 1999, the headquarters of Shanshan Group was relocated from Ningbo to Pudong, Shanghai, introducing the internationally accepted franchise sales model, stepping away from the traditional industrialization model and leading the industry. In the same year, Shanshan Group began to explore and implement multi-brand and internationalization strategies. Through cooperation with Japan's Itochu, Italy's Faro, French High Fashion Association, the United States DuPont, Callaway and other world-class companies and organizations, they have Marci Essani and Shatha. Hi, Lecaq, Renault, and other 9 international brands have exclusive licenses or operating franchises for trademarks in China. At the same time, through development, acquisitions, etc., 12 original brands have been hatched for different market segments, plus the core brand Shanshan, Shanshan Group already has 22 different brands. After seeing the opportunity of the Olympic Games, the SP0RT series launched by Shanshan Group for only one year quickly won the favor of the market.

According to Zheng Yonggang, president of Shanshan Group, European brands are currently becoming more saturated in the European market, and now the Chinese garment industry can be combined to integrate the world's brands through capital restructuring.