Omega: Sometimes art is a business partner

Longiunus

The unique Omega 18K gold and enamel pocket watch were made in 1913 for the Berne International Fair in Switzerland in 1914.

It may be said that the history of human watchmaking was a highly concentrated point of origin hundreds of years ago. When records were made for completeness, the watchmakers and scientists began to energetically break through the difficulties and laid the general direction for the development of the watch industry.

Take a look at the crucial moment in history.

Around 1510, the German watchmaker Peter Shiller changed the hammer to coil springs, that is, clockwork. The invention of the clockwork created conditions for the miniaturization of watches.

In 1583, Italian physicist Galileo discovered the isochronal principle of pendulum.

In 1587, the Dutch mathematician Huygens will be used as a clock regulator, invented the pendulum clock, and the precision of travel time of the clock is greatly improved. Twenty years later, he also experimented with a spring-controlled clockwork. Since then, watches have become more portable.

The ever-smaller watch gave the watchmaker another world. They are immersed in the world of this small movement. In the most mature Switzerland, various brands have carved out their respective fields, and they have ushered in a glorious life.

In the table's consumer group, collectors are concentrating and picky. However, to capture the hearts of collectors, only a unique brand of charm can attract.

From April 14th to 15th, 2007, the world's most famous watch auctioneer Andi Gurung Auction Company placed the "Omegamania" auction at two major Swiss watch fairs and held in Geneva, Switzerland. This is the theme of the auction that the company set on September 26 last year - Omega's watch art.

“Every time there is a theme for a global auction, it has always allowed us to recognize some of the fine watchmakers who are very important and make a great contribution to the art of watchmaking.” This time from the response of Andi Gurung, “it is also because this year is Omega. Celebrating the 50th Anniversary of the birth of the Superba."

“A lot of the commercial success of some watch brands has come from the enthusiastic collection of professional series and collectors. Omega's Master series also produced a similar model with the same concept. Targeting a specific customer group, with its own characteristics Deduct your own product." An industry analyst.

For example, the observatory watch, the basis of watch art; 1974 Omega produced the world's most accurate quartz watch - Megaquartz Marine Observatory watch with an annual error of less than 5 seconds.