Zhili children's wear industry: how should the brand road

Zhili children's clothing is the undisputed children's clothing market, and it can be claimed as national NO.1 in terms of clothing output, number of garment companies, and product export value. However, weaving children's clothing has to face such an embarrassing fact: The lack of a nationally acclaimed big brand has led to the neglect of many strengths in the weaving of children's knitwear. Many clothing companies in Zhili are merely pure production and processing bases. They are still poor in shaping the concept and methods of the brand. Weaving children's clothing is not only far behind Shanghai, Zhejiang Ningbo, Wenzhou, etc. in terms of brand building, and it is even less than Jinjiang, Fujian Province, which has made frequent efforts in recent years.

There is no doubt that weaving children's clothing still has great advantages in terms of style, fabrics, and workmanship. In the clothing market in various places, weaving children's clothing is still a selling point where dealers are willing to sell, children's clothing in the group is still very much affected by consumers. welcome. The well-known international brands in the major shopping malls and the so-called international brand OEMs who make the most of the ball are mostly from Guangdong. With the level of workmanship and history of the weaving children's wear, it is entirely possible to create their own high-end clothing brands.