Cerruti Cerruti: symbol of nobleness, fashion and style

In 1881, Steirano, the three brothers of Cerruti in Italy, Antonio and Quintino opened a factory for the production of wool fabrics in their hometown. The factory has developed rapidly and is soon known for producing fine, high-quality fabrics. In 1950, Antonio's grandson and 20-year-old Nino Cerriti entered the family business circle and became the general manager of Brother Textiles, one of the family businesses.

Nino Cerriti was keen to develop new fabrics and gradually focused on fashion design. In 1957, he launched his first men's ready-to-wear series “Hitman”. In 1967, he opened the first "Cerruti 1881" fashion store in Paris, where the name of the founder's family name and founding year were combined. In 1976, the Cerruti brand launched the women's collection for the first time. Four years later, its sportswear and casual lightweight fashion came out. In the 1990s, the development of Cerruti clothing gradually became younger, and Cerruti Jeans and Cerruti Arte, with their more casual flavor, were born one after another. However, the brand's classic and elegant image has not lost.

The Cerruti brand has a close relationship with Hollywood. Since 1965, Nino Cerriti has designed costumes for characters in Hollywood movies. His unique design concept allows the wearer to highlight the extraordinary character through simple clothes, and the image is more prominent. Mike Douglas in "Instinct", Richard Gere in "Pretty Woman", Harrison Ford in "Air Force One", etc., are all admired for their Cerruti men's wear. For 40 years, Nino Cerriti has been involved in the design of costumes for more than 100 films. In recognition of his contributions to the film industry, the 14th Paris Film Festival awarded him a special award.

As an international brand with a high reputation, Cerruti continues to maintain its leading position in the fashion industry. It also has an excellent reputation in the fields of perfumery, watches, eyewear and other fashion accessories. In 1978, Cerruti first introduced men's fragrances and later introduced women's fragrances. The Cerruti 1881 perfume designed by Nino Cerriti not only inherited the brand's consistently elegant style, but also led the latest men's fragrance trends. In 1999, Nino Cerriti won the FiFi Award for the annual perfume packaging design award, which is known as the Oscar perfume sector. The upstart watch collection of the Cerruti brand family inherits the consistent design style of Nino Cerriti, which is subtle and elegant.

Nino Cerritti once said: "The clothes to be expressed are the wearer's style, not the designer's style. Fashion is just the proof of the art of life and the quality and durability." This concept was perfect for him. Used in the design of Cerruti branded products. He attached great importance to the selection of fabrics, the product line is smooth, visual comfort, wear and use of first-class experience. Today, Cerruti has become one of the leading names in the European menswear industry and a symbol of elegance, fashion and style.