According to the Qianjiang Evening News, H&M's latest collection sparked a massive rush in Hangzhou's Vientiane City. Normally opening at 10 a.m., the store opened as early as 5 a.m. — not enough! Even H&M, which usually opens at 10 a.m., started at 8 a.m. — still not enough. As one of the five cities on the mainland where Lanvin's collection was sold, the new line made its debut at the H&M store in Vientiane City, Hangzhou. Despite efforts by the store to control the number of customers and purchases, items were snapped up within an hour, creating a chaotic scene.
"By more than 7 a.m., I had already arrived at Vientiane City," said Zhang Qi, a girl from Hangzhou, who shared her experience with reporters. "When I saw the same crowd as Changlong, I knew there was no chance." At noon, she expressed her frustration. She and her friends had planned to grab some remaining items, but they arrived too late and ended up with nothing.
Every time H&M releases a cross-border collection, it always causes a frenzy. However, securing your favorite piece is no easy task. Even if you manage to wait in line, you only get a short window — just 15 minutes per customer. And each person can only purchase one item per style. As the sale began, the crowd quickly turned into a fierce price battle. A single piece of clothing, even before it was officially available, saw its price soar by hundreds or even thousands of yuan.
"One of the men’s black suits with white flowers on the chest hadn’t even left the store yet, and someone on-site was already offering to buy it from us," said Chen **, who was among the first group to enter the store. She had many friends ahead of her, and the first batch rushed in and grabbed a lot of good pieces. There were fans on the spot who wanted to ask them about reselling. For this black suit, the original price was 1,990 yuan, but one fan offered 2,800 yuan right away. The sudden increase left them shocked. A few minutes later, a friend posted the suit on Weibo, and someone immediately bid 3,000 yuan, rising by 200 yuan instantly. Reporter Mo Liping, Qianjiang Evening News
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